Director, Senior Consultant of Data Strategy & Analytics

human) x is hiring a full-time Director, Senior Consultant of Data Strategy & Analytics to join our full-service digital marketing agency.

X marks the spot, where business potential meets human insights.

X is exponential - the power humans have to solve problems and erase barriers.

X is breakthrough human insights.

X is breakthrough creative.

X is breakthrough human experiences.

X is breakthrough performance.

This is how we achieve business growth to the human power.

This position plays a key role in delivering breakthrough client performance. You understand what's working and what isn't, facilitating results transparency for the agency and its clients to learn, pivot, and grow, and developing strategies, techniques, and tools for us to drive real business results.

If you're motivated, curious, innovative, and interested in working with a collaborative team , we'd love to hear from you.

Who is the Director, Senior Consultant of Data Strategy & Analytics?

This individual is responsible for the application of data-driven insights into Leap Group's planning, investment, and measurement process. Additionally, the role requires the you to design and lead the implementation of modern measurement plans and roadmaps for Leap Group clients.

This role is responsible for leading a team who enables data tracking, providing data-driven insights, and management of our data warehouse and visualization tools. You and your team are subject matter experts that are a vital part of the client team, functioning as expert technical points of escalation, analytical problem-solvers, and technical translators to internal account teams and clients alike. You provide ongoing strategic account direction / vision for technology, process, and digital reporting / insights.

In this role, you can expect to :

• Lead a diverse department in creating dashboards, enabling tracking, and extracting valuable data insights. Guide your team in orchestration of data workflows, methodologies, and interactive visualizations and ensure accurate and comprehensive data collection and analysis across various channels.
• Lead the analysis of complex data sets to uncover trends, patterns, and insight. Translate data findings into clear, actionable strategies for clients. Ensure dashboards provide actionable insights for clients and internal teams. Work with strategists to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process.
• Translate data findings into clear, actionable strategies for clients. Ensure dashboards provide actionable insights for clients and internal teams. Own alignment between data strategy, measurement frameworks, and client objectives. Collaborate with account directors, clients, strategists, and leaders to define audience frameworks and data strategies. Promote the use of DMP and CDP in data-driven use cases, application in campaigns, and wider dataset adoption. Define and support the implementation, measurement, and activation of data-driven use cases.
• Become a trusted technology and data partner to clients, ensuring technology elements fit together and support goals, and proactively suggesting improvements. Regularly present insights to clients and internal stakeholders.
• Assist in the execution of data-driven marketing program approach across agencies supporting digital directors in the development of data strategies for their client, setting best practice approaches, and educating strategy teams. Spearhead the development and integration of Data Enablement & Utilization tools.
• Support and provide input into the media partnership strategy based on data strategy needs.
• Assist new business development team by providing data-driven insights and presentations and collaborating on pitches and proposals to secure new business.

What do You Need?

Includes : Previous agency or business consulting experience; ability to interpret client business / technical requirements and support in translating these into clearly articulated strategies to accelerate how data and technology supports the maximization of client business outcomes.

Includes : Proven experience in a similar leadership role in data and analytics within an advertising and digital marketing settings; solid understanding of tradition and digital media data; experience and understanding of media buying, KPI development, and technology practices during campaign planning and execution; experience with media measurement tools; experience architecting innovative and effective digital marketing strategies and integrated solutions; excellent data-driven marketing strategy experience.

Includes : Proficiency in analytics platforms; proficiency in data visualization tools and dashboards; knowledge of quantitative modeling techniques; knowledge of data types, sources, partners, and quality; expertise in leveraging data for activation and strategy; talent for translating complex data into actionable business insights.

Includes : Excellent storytelling and verbal / written communication skills; the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations; excellent client presentation skills; dedication to teammates and a can-do attitude; ability to work effectively in a cross-functional capacity.

Includes : High sense of ownership, motivation, and agenda-setting; genuine appetite for learning and broadening / deepening skillset and knowledge.

Important note : if you think you have what it takes to be a great Director, Senior Consultant of Data Strategy & Analytics but don't necessarily meet all of these qualifications, please still apply! While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit.

Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams

We recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.

We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective.

Why Join Our Team?

human)x is a Leap Group company. When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning : your interview may be accompanied by a wagging tail).

We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like :

Where is This Role?

Leap Group has a footprint in the Midwest, with offices in Louisville, KY, Cincinnati, OH, Indianapolis, IN and Chicago, IL. While this role is open to remote candidates, preference will be given to those in our footprint.

Check Us Out

To learn more about our agencies and work, visit www.leapgroupnetwork.com

Accommodation Requests

Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please send an email to our Human Resources Manager, Chelsea, at [redacted] so that we can evaluate your accommodation request.