(Sr) Director of Brand Marketing

Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days. Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us "the future of cereal", TIME Magazine named us in their Top 100 inventions, and we've launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons & more.

We're looking for a world-class brand marketer to orchestrate and evolve our brand presence as we enter further into our omni-channel era. You'll lead our Creative, Social, and Customer Experience teams to elevate the Magic Spoon brand to the next level through creative storytelling, partnerships, and campaigns. This role reports to our Chief Commercial Officer.

This is a full time, in-person/hybrid role (Tues, Weds Thurs in office) based in Tribeca, NYC.

As (Sr) Director of Brand Marketing you'll:

• Oversee brand marketing channels including Creative, Organic Social, PR/Comms, Customer Experience, and Partnerships
• Social: lead strategy development for, and support execution of, grid planning and content creation across Instagram, TikTok, Twitter, Threads
• Creative: Lead review processes for creative work, ensuring activations are brand aligned; prioritize creative work streams to align effort behind highest value add efforts
• PR: Set annual PR goals and work with our agency to support best utilization of funding to drive impressions and awareness
• Customer Experience and Community: support our customer facing team members in bringing brand aligned messaging across email and social media comments
• Partnerships: Explore opportunities as appropriate, identifying meaningful and authentic collaborations
• Strategy and Planning: Own marketing KPIs related to awareness, trial, repeat and brand health in order to develop and track against marketing strategy
• Consumer understanding: Able to incorporate disparate insights tools into grounded assessment of target
• Support brand launch moments large and small (retail expansion, new products, holidays etc), leading omni-channel activations across our brand marketing channels
• Collaborate with leadership & other commercial teams to advance brand positioning work to ensure all brand messaging is true to Magic Spoon as we grow and evolve
• Work deeply with Growth and Retail teams to ensure that creative assets, social grids, and PR strategy support our net sales goals and compliment our strengths in rigorous performance marketing while staying on brand
• Strong experience in managing down non working dollars through management of roster of freelance talent
• Brings a can do attitude, with an ability to pitch-in on creative needs, such as copy development and content ideation, through to supporting sales meeting materials
  
  

Requirements

• 8 years of brand marketing experience with CPG brand with ideally omnichannel focus, however, retail only would be considered.
• 5 years management experience and 1 years experience in managing teams of 4 people
• Experience at a brand that is over $50MM in revenue although ideally $100MM plus that has seen growth of 30% / year
• Experience managing in house creatives or extensive creative agency management experience
• Experience leading in house organic social and PR agencies
• Strong experience in leading packaging development work for base business refreshes and innovation
• Strong project management skills, where they have owned prioritization, as well as budgeting
• Comfortable leading and executing cross functional launches and campaigns
• An obsession with brand, creative, and story-telling
• A love of all things food, fitness, wellness, and startups
  
  
  

What we value:

Hold on to the Dream 💫 Adult life shouldn't be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don't miss the bowl for the loops 🙌 We're all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk...and don't be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let's learn from them!

Benefits

• Competitive salary & equity
• 100% covered Health, Vision, Dental insurance
• Bonus eligibility
• 401(k)
• Generous parental leave
• Unlimited vacation
• Catered lunch in office
• Dog friendly office
• Unlimited cereal ✨🥣
  
  
  

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role depending on level of seniority (Director or Senior Director) is $175,000-$225,000.