What are the responsibilities and job description for the Demand Generation Lead position at Magical?
We're seeking a highly motivated and results-driven founding Demand Generation Lead to join our dynamic marketing team at Magical. The ideal candidate will have a proven track record of developing and executing successful demand generation strategies that generate high-quality leads and drive customer engagement. This will be the first time Magical is hiring for this role, so your experience and impact will be carving out a new function at the company.
Core responsibilities
- Demand Generation Strategy : Develop and execute comprehensive demand generation strategies aligned with Magical's target customer segments and business objectives.
- Channel Management : Oversee and optimize performance across various demand generation channels, including events, content marketing, performance marketing, sponsorships, and more.
- Lifecycle Marketing : Own and manage Magical's lifecycle marketing program by developing journeys and writing emails for various stages of the customer journey.
- Cross-Functional Collaboration : Collaborate effectively with marketing, sales, and product development teams to ensure alignment and achieve company goals.
- Lead Generation : Develop and implement targeted lead generation programs, such as webinars and events, to drive qualified leads into the sales pipeline.
- Market Research : Conduct in-depth market research to identify customer needs, preferences, and industry trends.
- Performance Analysis : Track and analyze key performance metrics to measure campaign success and identify areas for improvement.
Requirements
Perks That'll Make You Smile