Social Media Specialist

Duties/Responsibilities

• Create, manage, and publish original and high-quality content across various social media platforms
• Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
• Manage all company social media accounts to ensure relevant, up-to-date content
• Respond directly to comments and questions on social media posts
• Collaborate with the marketing team to grow the company’s network and target new followers
• Manage a social media content calendar for various channels, planning and scheduling posts in advance
• Create, Manage and Deploy ad campaigns on Meta and other social media platforms

Additional Responsibilities

• Understands the organization’s Quality Management System (QMS)
• Perform other duties as assigned

Required Skills/Abilities

• Highly organized
• Self-starter with critical thinking skills and a creative problem solver
• Understanding of SEO and web traffic metrics/analytics
• Strong verbal and written communication skills
• Familiarity with video editing for reels and other short form content
• Experience with graphic design, photo editing, and publishing
• Ability to identify target audiences’ preferences and produce tailored content

Education & Experience

• Marketing, Journalism, and/or Communications major, or similar degree and work experience
• Strong knowledge of social media platforms, including Facebook, Instagram (& related tools), TikTok, Twitter, YouTube, Pinterest, and LinkedIn
• Passion for social media and current in social media best practices and trends; ability to quickly learn new technology

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 25 pounds at a time.
• Ability to travel (<20% domestic)
• Ability to work with animals of all sizes, working in animal habitats