Digital Marketing Specialist

Summary

MagnaWave is seeking a results-driven Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing our digital marketing strategies. You will be responsible for creating compelling content and demonstrating proficiency in video and photography to enhance our online presence and engage our target audience.

Social Media Management & Strategy

• Develop and execute social media strategies across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Manage content calendars, ensuring consistency in brand voice and messaging.
• Engage with our community by responding to comments, messages, and trends in real time.
• Analyze performance metrics and optimize campaigns to improve engagement and conversions.
  
  

Content Creation & Video Production

• Produce, shoot, and edit high-quality video content for social media, including reels, shorts, testimonials, product demos, and educational content.
• Design engaging social media graphics, GIFs, and motion content.
• Collaborate with the marketing team to develop content that aligns with brand goals and audience preferences.
  
  

Copywriting & Content Development

• Write compelling captions, blog posts, and email content that drive engagement and conversions.
• Optimize content for SEO and social sharing.
• Maintain brand tone and messaging consistency across all platforms.
  
  

Collaboration & Growth

• Work closely with the marketing and creative teams to execute campaigns that align with broader marketing objectives.
• Stay ahead of social media trends, algorithm changes, and emerging platforms.
• Test new content formats and engagement strategies to drive growth.
  
  

Additional Responsibilities

• Understands the organization’s Quality Management System (QMS)
• Perform other duties as assigned
  
  

Required Skills/Abilities

• Highly organized
• Self-starter with critical thinking skills and a creative problem solver
• Exceptional copywriting and storytelling skills for social media and content marketing
• Knowledge of social media analytics and data-driven marketing strategies
• Strong video production and editing skills (Adobe Premier Pro, Final Cut Pro, or CapCut preferred)
• Experience with graphic design tools like Canva, Photoshop, or Illustrator
• Passion for wellness, sports, equine, or health industries is a plus.
  
  

Education & Experience

• Marketing, Journalism, and/or Communications major, or similar degree and work experience
• 1-3 years of experience in digital marketing, social media management, or content creation
  
  

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift up to 25 pounds at a time.

Ability to travel (

Ability to work with animals of all sizes, working in animal habitats

Monday through Friday, 9am-5pm. This is an in-office position. Occasional evenings, after-hours and weekends may be required due to projects and special events.

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