What are the responsibilities and job description for the Content Marketing Strategist Freelance (Tech Focus) Freelance position at Magnet Media?
CORE RESPONSIBILITIESDevelop an audience segmentation and persona framework to assess and build upon the current go-to-market strategy as well as existing client data, product positioning and third-party industry researchDevelop a comprehensive content strategy and framework based on our target profile and persona, while considering key business objectives, and product setsDevelop Narrative mapping (persona based story and messaging guidelines)Content and distribution strategyLeverage the content strategy to deliver creative briefs for content production of multiple channels (articles, landing pages, video, infographics, etc)QUALIFICATIONS
Expert in Ad Tech services in regards to marketing strategies and content plansPolished presenter and expert in visual presentations / decksKnowledge of digital video content ecosystems on social platforms, and how content is surfaced and viewed on themDemonstrates the ability to prioritize a multitude of tasks and responsibilities without significant managerial oversightDemonstrates the ability to communicate complicated data sets to varying audiences in a clear and concise mannerAnalytical approach and mindsetPrevious experience and ability to provide working examples executing all deliverables listed above
