What are the responsibilities and job description for the Market Development Representative position at Magnolia Care Services Inc?
About Magnolia
Magnolia is revolutionizing caregiver support through generative AI, helping families navigate the complexities of aging and serious illness. We partner with healthcare providers, community organizations, and other key stakeholders to ensure caregivers have the guidance they need. Magnolia’s mission is to elevate family caregiving as a central component of healthcare. Our goal is to transform the way caregiving is perceived and valued, ensuring that family caregivers have the resources, knowledge, and support they need so no one has to navigate this journey alone. As we expand, we’re looking for a high-energy Local Sales Representative to drive partner growth and engagement in Washington.
Our Vision, Mission and Values are very important to us and can be found here.
Role Overview
As a Market Development Representative, you will be responsible for prospecting, outreaching, and onboarding new partners while nurturing existing accounts to drive qualified referrals to Magnolia. You will act as a local champion for Magnolia, forging relationships with healthcare providers, senior care organizations, and other community partners. Your success will be measured by new partner acquisition, engagement levels, and the volume of qualified referrals generated.
Key Responsibilities
- Prospecting & Outreach
- Identify and research potential partners (e.g., clinics, hospitals, senior care services, community organizations).
- Conduct outreach via email, phone, and in-person visits to generate interest.
- Develop tailored pitches to align with each partner’s needs.
- Partner Onboarding & Relationship Management
- Facilitate seamless onboarding of new partners, ensuring they understand how to refer caregivers to Magnolia.
- Conduct training sessions for partner staff on Magnolia’s platform and services.
- Maintain regular check-ins with partners to drive engagement and optimize referral volume.
- Driving Qualified Referrals
- Implement strategies to maximize referrals from partners.
- Monitor referral trends and troubleshoot any barriers to adoption.
- Collaborate with internal teams to refine the partner experience based on feedback.
- Reporting & Performance Tracking
- Maintain an organized pipeline of prospects and active partners.
- Track outreach, onboarding progress, and referral activity using [CRM tool, e.g., HubSpot].
- Meet or exceed monthly sales targets related to partner acquisition and referral volume.
What We’re Looking For
- 5 years of experience in sales, business development, or account management, preferably in healthcare or senior care.
- Specific experience selling into sales partners like healthcare providers, hospital systems, or senior living facilities.
- Proven track record of meeting or exceeding sales targets.
- Strong relationship-building and communication skills, with the ability to engage stakeholders at various levels.
- Comfortable with both in-person and virtual outreach.
- Self-starter who thrives in a fast-paced, mission-driven environment.
- Familiarity with CRM tools (e.g., HubSpot, Salesforce) and sales tracking methodologies.
Benefits of joining the Magnolia Team:
- Magnolia is an early stage startup committed to healthcare transformation. The opportunities to learn, grow and contribute to our mission are endless
- Magnolia is dedicated to creating and sustaining a workplace environment that fully integrates diversity, equity and inclusion to all aspects of our operations. Consequently, we actively prioritize and welcome Black, Indigenous and people of color, a multigenerational workforce, LGBTQ and people with disability to join our highly talented team.
- Competitive base salary performance-based incentive tied to monthly sales targets.
- Opportunity to play a key role in shaping the growth of an innovative health tech company.
- Various training programs, workshops, and resources are available to help you enhance your skills, knowledge, and expertise in the fields of caregiving and aging.
- We are focused on caregiving and this permeates our working culture. Most of our team have lived experiences as family caregivers. We prioritize your wellbeing and provide a flexible work schedule to accommodate other life responsibilities.
- We prioritize inclusivity, teamwork, open communication, and mutual respect, fostering a positive work environment where you can excel and contribute to our shared goals.
Don’t meet every requirement?
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single requirement. If you’re excited about our mission and values, and the job itself, but your past experience doesn’t perfectly align, we encourage you to apply anyway.
