What are the responsibilities and job description for the Community Relations Director - Macon position at MAGNOLIA MANOR?
TITLE: Community Relations Director
REPORTS TO: Administrator
METHOD OF PAY: Salary
PURPOSE OF POSITION:
The purpose of the Community Relations Director is to generate awareness about Magnolia Manor’s senior concept and array of services and living accommodations for potential residents. The primary purpose is to promote its services and recruit residents for Magnolia Manor to achieve occupancy goals.
Role and Responsibility:
- Develop Sales Plan to achieve occupancy and revenue goals for the community.
- Increase awareness of Magnolia Manor through Community Involvement in the local market, representing Magnolia Manor a minimum of once a month.
- Maintain appropriate printed MM collateral and marketing items.
- Respond promptly to all inquiries by phone, email or in person.
- Create and plan a themed event quarterly at your community.
- Utilize Salesforce to document all referrals, follow up calls, sales calls and compile data.
- Perform and report competitive analysis within your market area.
- Attend weekly Business Development Meeting with your Administrator to discuss all aspects of your community and plan for growth.
- Respond professionally and promptly to all resident and family member concerns.
Key Characteristics:
- Exceptional professional communication and interpersonal skills
- Must demonstrate sound knowledge and use of selling and presentation skills.
- Competent in organizational and time management skills
- Demonstrates good judgment, problem solving and decision-making skills.
- Proficiency in computer skills, Microsoft Office with the ability to learn new applications.
