What are the responsibilities and job description for the Director of Digital Engagement Community Growth position at Mai Placement?
Director of Digital Engagement & Community Growth
Location : Bronx, NY (In-Person, Some Field Work in NYC)
Salary : $130,000 – $150,000 (Based on Experience)
Position Overview
Are you passionate about driving engagement, scaling digital communities, and improving lives through technology ? We’re looking for a hands-on, execution-driven leader to take ownership of our social engagement platform —a groundbreaking initiative connecting homebound elderly adults through interactive TV programming, virtual social groups, and one-on-one engagement.
This is not just a strategy role —we need someone who will execute, optimize, and grow engagement . Your goal? Take our participation rate from 20% to 40% by understanding our audience, removing adoption barriers, and building an engaging, scalable digital community.
If you have a track record of growing digital audiences, launching engagement initiatives, and executing creative solutions —we want to hear from you.
Key Responsibilities
Audience Growth & Engagement
- Develop and execute strategies to increase engagement from 20% to 40% .
- Identify barriers to participation and create solutions to drive adoption.
- Optimize onboarding, messaging, and programming to align with audience needs.
- Conduct user research through focus groups, home visits, and field studies.
- Oversee content programming —ensuring alignment with user interests and engagement patterns.
Platform Execution & Operations
Data-Driven Optimization
Qualifications & Experience
Why This Role?
Ready to Build Something Meaningful?
If you’re an execution-driven, data-focused leader who thrives on driving audience growth and engagement , this is the opportunity to own and scale a pioneering social engagement platform .
Email Resume : Joel@maiplacement.com
Apply Online : Application Link
Compensation :
130,000-$150,000 per year
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Salary : $130,000 - $150,000
