What are the responsibilities and job description for the Account Manager (Full-Time) position at Mainland?
Account Manager
Description
ABOUT MAINLAND
Born out of a need to transcend the old ideas of storytelling for the 21st century, Mainland is the one-stop shop for storytelling and amplification. We believe in a full-circle approach to creating impactful stories. Who we are is synonymous with what we do. At our core, Mainland is driven by three guiding principles to create a brand biography: people, storytelling and measurable results. We deliver better relationships, strategy, service, and results while consistently accomplishing and exceeding our clients’ expectations.
We offer public relations, content marketing, social media, graphic design and branding, consumer brand strategy, franchise development consulting, marketing strategy and execution, advertising and experiential marketing services.
We are the agency of choice for the Franchise Brands industry, but that’s not all! We also serve the Hospitality, Travel, Home Services, Real Estate, and Technology industries.
WHY WORK FOR US?
Are you looking for a start-up culture with the resources, stability and foundation of an established company with 15 years at the top of its field? What about an entrepreneurial environment balanced with autonomy and structure to spur creativity and new ideas?
Do you want to be challenged daily and given opportunities to grow personally and professionally? Challenging convention is at the core of everything we do. We eliminate the mindset that the status quo is enough through next-level content, creative, distribution and talent. We build teams that continually strive to get better than the day before.
With that said, we invite you to apply even if you don’t meet every single requirement listed below. Our success starts with our people, and we are looking for people who want to grow with us!
WHO WE ARE LOOKING FOR IN AN ACCOUNT MANAGER
Key Responsibilities:
DigitalMarketing & Client Support:
- Develop and execute integrated digital marketing strategies across social media, email, and content platforms
- Create and optimize paid social media campaigns
- Manage SEO/SEM initiatives and track digital KPIs
- Monitor digital advertising performance and adjust campaigns for maximum ROI
- Lead client communications and relationship management
- Drive strategic planning and quarterly business reviews
PR & Content Strategy:
- Develop content strategies aligned with digital marketing goals
- Create engaging content for multiple digital channels
- Manage social media communities and engage with audiences
- Coordinate influencer marketing campaigns
- Lead content creation teams and ensure quality control
- Oversee brand voice consistency across all channels
Analytics & Reporting:
- Generate comprehensive digital marketing performance reports
- Track and analyze metrics across all digital channels
- Provide data-driven recommendations for campaign optimization
- Monitor competitor digital presence and market trends
- Present quarterly performance reviews to clients
- Develop and maintain reporting dashboards
Team Collaboration:
- Lead internal teams to ensure integrated campaign delivery
- Support franchise partners with digital marketing initiatives
- Contribute to new business development efforts
- Mentor junior team members
- Participate in strategic planning sessions
Required Qualifications:
- 5-7 years of experience in digital marketing and client management
- Proven track record of successful digital marketing campaigns
- Experience with major social media advertising platforms (Meta Ads, LinkedIn Ads, TikTok Ads)
- Strong understanding of SEO/SEM principles
- Proficiency in Google Analytics, Google Ads, and digital marketing tools
- Experience with email marketing platforms and automation
- Excellence in client communication and presentation skills
- Team leadership experience
Additional Preferred Qualifications:
- Experience working with franchise businesses or multi-location brands
- Knowledge of franchise marketing compliance and regulations
- Familiarity with local digital marketing strategies
- Experience with CRM systems and marketing automation tools
- Understanding of franchise business models and marketing needs
- Experience in managing six-figure marketing budgets
Work Environment:
- Hybrid position with up to 3 days in Chicago office (60606)
- Full-time position: Monday-Friday, core hours 8:30 AM to 5:30 PM
- Additional hours may be required based on client needs and campaign timelines
- Must be responsive to client communications outside standard hours
- Professional home office setup required for remote work
- Quiet, distraction-free environment necessary for virtual client meetings
- Reliable high-speed internet connection essential
- Time tracking required for client billing purposes
Compensation:
- Salary range: $85,000-115,000 annually, based on experience and digital marketing expertise
- 75% coverage of a high-quality national PPO insurance plan
- 401(k) matching: 100% of the first 1%, plus 50% of the next 5%
- Unlimited PTO after 90 days of employment
- Performance-based bonuses
- Professional development allowance
Equipment:
- Must provide your own computer with reliable internet for video/phone calls
- $1,000 annual stipend for computer, internet, and phone use
This position offers the opportunity to work in a dynamic and collaborative environment and make a significant impact on our organization's media presence.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital 1 status, veteran status, or disability status.
Salary
$85,000 - $115,000 per year
Salary : $85,000 - $115,000
