Job Description
Job Description
SUMMARY
The role of SMB Account Executive is responsible for identifying and qualifying potential
clients within the small business segment. This role involves generating leads through various channels,
assessing their suitability, and managing a pipeline of opportunities. The representative conducts outreach to
introduce our products / services, delivers presentations tailored to client needs, and collaborates with the sales
team for seamless transitions. Additionally, they stay informed about industry trends, provide valuable insights
to enhance strategies, and adhere to ethical standards throughout the sales process.
ROLE AND RESPONSIBILITIES
- Research and identify potential clients or customers who fit the target market for the business's
products or services.
Utilize various methods such as cold calling, emailing, networking, and social media to generate leadsand initiate contact with potential clients.
Cultivate relationships with prospects through consistent communication, understanding their needs,and providing relevant information about the business's offerings.
Prepare and deliver sales presentations or demonstrations to prospects, showcasing the benefits andvalue propositions of the business's products or services.
Assess the viability of leads by understanding their budget, authority, need, and timeline (BANT),ensuring that time and resources are focused on qualified opportunities.
Maintain accurate records of leads, contacts, and sales activities in the CRM system, and manage thesales pipeline effectively to meet or exceed targets.
Negotiate terms and conditions with potential clients, address any objections or concerns, andfacilitate the closing of sales deals.
Collaborate with other teams such as marketing, product development, and customer support toensure alignment in messaging, product offerings, and customer experience.
Stay updated on industry trends, competitor activities, and market dynamics to identify newopportunities and adjust sales strategies accordingly.
Gather feedback from clients or customers regarding their experience with the business's products orservices and relay this information to relevant teams for continuous improvement.
Continuously improve sales skills and product knowledge through training sessions, workshops, andself-directed learning to stay competitive in the marketplace.
Monitor and analyze key performance indicators (KPIs) such as lead conversion rates, sales velocity,and revenue growth, and take proactive measures to achieve sales objectives.
Foster long-term relationships with existing clients by providing exceptional customer service,addressing issues promptly, and offering additional value-added services or solutions.
Act as a liaison between customers and the business, providing insights and feedback from the marketto inform strategic decision-making and product development efforts.
Uphold the values and reputation of the business through professional conduct, integrity, and acustomer-centric approach in all interactions.
Fulfill other assigned tasks as necessary.QUALIFICATIONS AND EDUCATION REQUIREMENTS
Bachelor’s degree in business administration, marketing, sales, or a related fieldMinimum of 2-3 years of experience in business development, sales, or related roles.Proven experience in sales or business development roles, preferably in a B2B environment.Excellent verbal and written communication skills to effectively engage with clients, deliverpresentations, and negotiate deals.
Strong organizational skills with the ability to manage multiple leads, prioritize tasks, and meetdeadlines in a fast-paced environment.
Ability to effectively articulate value propositions and engage prospects in meaningful conversations.Strong analytical and problem-solving abilities.Exceptional organizational skills with the ability to manage multiple tasks and priorities simultaneously.Ability to collaborate effectively with cross-functional teams, including sales, marketing, and productdevelopment.
Proficiency with basic computer skills and familiarity with CRM (Customer Relationship Management)software are necessary for managing client interactions and tracking sales activities.
PREFERRED SKILLS
Demonstrated resilience and persistence in pursuing leads, overcoming objections, and closing deals.Familiarity with the industry or vertical targeted by the company (e.g., technology, healthcare,finance).
Relevant sales or business development certifications, such as Certified Sales Professional (CSP) orCertified Business Development Professional (CBDP).
Strong networking skills with the ability to build and maintain relationships with key stakeholders.Ability to adapt quickly to changing market conditions and evolving business priorities.Commitment to ongoing learning and professional development in sales and business development.Ability to think strategically and identify opportunities for growth within the mid-market segment.An entrepreneurial mindset with a proactive attitude, creative problem-solving abilities, and a drive tosucceed is highly valued in a small business development role.
ADDITIONAL NOTES
This position will be based primarily in an office environment.Mainstream Fiber Networks reserves the right to modify, interpret, or apply this job description in any way
the organization desires. This job description in no way implies that these are the only duties, including
essential duties, to be performed by the employee occupying this position. This job description is not an
employment contract, implied or otherwise.
