What are the responsibilities and job description for the Social Media Marketing Specialist position at MainStreet Family Care?
Social Media Marketing Specialist - Birmingham, AL
This role is:
•
70% organic and paid social media marketing – you are a social media JEDI
•
A lot of this is making the content for social media
•
10% making content for other things like email and website
•
10% community and patient relations
•
10% reputation management
•
110% commitment to our dedicated marketing team and the communities we serve
About Us:
MainStreet Family Care operates two rapidly going brands: MainStreet Family Care and KidsStreet Urgent Care, focusing on rural communities and pediatric urgent care, respectively. We are rapidly growing and currently have over 60 clinics in Alabama, Georgia, North Florida, and North Carolina. Serving rural communities and moms is more than a business model—it's a calling.
Our vertical, the healthcare space, is very different from retail and e-commerce as well as other service businesses. Our clinics are often the only or one of the only options for quality medical care that the communities we serve have access to. For this reason, we take our responsibility to these communities very seriously, supporting them and our teams in them when and where they need us. Marketing is no exception; in fact, marketing is often at the forefront of important and timely communications to these communities through online channels (such as social media).
Role Overview:
MainStreet Family Care and KidsStreet Urgent Care are looking for a social media marketing coordinator to join our team! Work with our team to increase awareness and engagement for both brands online as we continue to grow on channels such as Facebook (Meta), Instagram, Pinterest, and eventually TikTok.
The social media specialist is responsible for both organic and paid endeavors across these channels. The ideal candidate will be able to create website and social media content – written, graphics, and video – with ease, adapting to each brand's voice. Just as well, you'll have access to the tools and specialists around you for reporting insights, A/B testing, and general analytics.
As part of our lean team, you'll wear many hats, as will those around you. On a given day, you might take on responsibilities such as blog posts on the website, responding to patient inquiries via social media, posting updates about clinic hours, or writing copy for email marketing. The members of our marketing team pitch in with their talents where the need arises, putting team success above all else. Your responsibility for content will result in your work showing up across marketing efforts and the company as a whole.
Because we keep our turnaround time < 24 hours for review responses, social media patient communications, and clinic updates, it is essential that you are available 7 days a week. If you're looking for a 40-hour, punch-in-punch-out job, this is not the role for you. If you're looking for a place where you will be given the tools, trust, freedom, and support to own your work, it absolutely is. You will thrive and strengthen your portfolio 5x in half the time you would elsewhere; your time here will be as demanding as it is rewarding.
This is an in-office role, so you will need to live within commuting distance of our corporate location in downtown Birmingham.
About You:
As mentioned, this job is not for the half-committed, or even the fully committed. This is for the over commented. You just LOVE it! Social media and content creation is what you WANT to be doing with all your time.
At MainStreet, we commit to our people the way they commit to our company. At MainStreet, you will work alongside people who share your ambition, drive, and determination. Does the following sound like you?
Ambitious – You are seeking professional growth and development. Challenges don't deter you; in fact, they inspire you.
Detail-Oriented – You embrace balancing tactics and strategy. Whether it's the caption on a post or the marketing mix for a multi-channel social media campaign, no one holds your work to a higher standard than you.
Time Management – You must be able to manage your time wisely and be willing to put in as many hours per week as needed. This is not a job for someone who simply wants to punch a time clock and earn a paycheck.
Self-starter – If you need someone continually telling you what to do, this position isn't for you.
If, after completing training and reviewing a marketing plan, you're the type of person who can run with it and find new and even better ways of doing things on your own, you'll thrive.
Organized – If you're not organized, this position isn't for you. A role on this team requires being comfortable having rotating irons in the fire.
Have an Entrepreneurial Spirit – If you're looking to just earn a paycheck, this job isn't for you. If you are enthusiastic to put in the hours and take ownership of your part in the success of our quickly-growing company, you will thrive. This often means working on things at home, working evenings and weekends, and always working more than a traditional "40 hours per week.”
Iron-clad ethics – If you don't have a “do the right thing, every time, all the time” approach, our company is not for you.
Roles and Responsibilities:
•
Create social media content for KidsStreet and MainStreet, posting at least 3-4 times per week per platform, per company
•
Of those posts, half will be short-form ( < 15-30s) video content - that you created (or worked with team members to collect footage and then edited/curated)
•
You will create most all your content
•
Manage and drive organic and boosted engagement on social media accounts (Facebook, Instagram, Pinterest, etc.) for both brands
•
Manage influencer campaigns and relationships from start to finish, including quality assurance for influencer UGC (user generated content)
•
Assist marketing coordinators with direction on clinic-specific social media marketing efforts.
•
Respond to social media messages and social media reviews daily, 7 days a week
•
Post urgent updates to clinic social pages in a timely ( < 24 hours) manner
•
Write and publish at least 2 blogs per month for both MainStreet and KidsStreet website
•
Write ad copy for social media
•
Assist with Google Ad copy creation
•
Create search engine-optimized website copy as needed
•
Create and manage automated email campaigns for both MainStreet and KidsStreet
•
Remain up to date on current and future social media marketing and advertising trends and emerging platforms
•
Create a plan for community coordinators to penetrate social media groups and networking platforms (e.g., Nextdoor, Kahuti, ZINGR, Nearlist, etc.) to better reach and engage with moms.
•
Provide support for campaign development, communications, and other various projects using your expertise and experience with copywriting, graphic design, and web design
Qualifications:
•
Experience creating social media content
•
Basic graphic design experience (Canva, Adobe Suite, etc.)
•
Ability to write clear, engaging original content in both short- and long-form
•
Ability to work both independently and in conjunction with other members of the marketing team.
•
Creative problem-solver, self-starter, strong work ethic and desire to grow with the position
•
Strong verbal and written communication skills
•
Analytical and multitasking skills
•
Working knowledge of social media and website analysis
•
Only considering candidates located in the Birmingham, AL area at this time
•
Preferred
•
2 years of relevant social media/writing/design experience
•
Degree in marketing or related field
•
Basic understanding of website design and email marketing is a plus
•
Bonus points for experience with WordPress and ActiveCampaign
Benefits:
•
Competitive salary
•
Performance-based bonuses
•
401K Retirement Plan with company matching
•
Full comprehensive benefits package including health, vision, dental, life, flexible spending, short-term/long-term disability, and supplemental insurance
•
Employee Assistance Program (EAP) and employee perks network included
•
Paid Time-Off
This role is:
•
70% organic and paid social media marketing – you are a social media JEDI
•
A lot of this is making the content for social media
•
10% making content for other things like email and website
•
10% community and patient relations
•
10% reputation management
•
110% commitment to our dedicated marketing team and the communities we serve
About Us:
MainStreet Family Care operates two rapidly going brands: MainStreet Family Care and KidsStreet Urgent Care, focusing on rural communities and pediatric urgent care, respectively. We are rapidly growing and currently have over 60 clinics in Alabama, Georgia, North Florida, and North Carolina. Serving rural communities and moms is more than a business model—it's a calling.
Our vertical, the healthcare space, is very different from retail and e-commerce as well as other service businesses. Our clinics are often the only or one of the only options for quality medical care that the communities we serve have access to. For this reason, we take our responsibility to these communities very seriously, supporting them and our teams in them when and where they need us. Marketing is no exception; in fact, marketing is often at the forefront of important and timely communications to these communities through online channels (such as social media).
Role Overview:
MainStreet Family Care and KidsStreet Urgent Care are looking for a social media marketing coordinator to join our team! Work with our team to increase awareness and engagement for both brands online as we continue to grow on channels such as Facebook (Meta), Instagram, Pinterest, and eventually TikTok.
The social media specialist is responsible for both organic and paid endeavors across these channels. The ideal candidate will be able to create website and social media content – written, graphics, and video – with ease, adapting to each brand's voice. Just as well, you'll have access to the tools and specialists around you for reporting insights, A/B testing, and general analytics.
As part of our lean team, you'll wear many hats, as will those around you. On a given day, you might take on responsibilities such as blog posts on the website, responding to patient inquiries via social media, posting updates about clinic hours, or writing copy for email marketing. The members of our marketing team pitch in with their talents where the need arises, putting team success above all else. Your responsibility for content will result in your work showing up across marketing efforts and the company as a whole.
Because we keep our turnaround time < 24 hours for review responses, social media patient communications, and clinic updates, it is essential that you are available 7 days a week. If you're looking for a 40-hour, punch-in-punch-out job, this is not the role for you. If you're looking for a place where you will be given the tools, trust, freedom, and support to own your work, it absolutely is. You will thrive and strengthen your portfolio 5x in half the time you would elsewhere; your time here will be as demanding as it is rewarding.
This is an in-office role, so you will need to live within commuting distance of our corporate location in downtown Birmingham.
About You:
As mentioned, this job is not for the half-committed, or even the fully committed. This is for the over commented. You just LOVE it! Social media and content creation is what you WANT to be doing with all your time.
At MainStreet, we commit to our people the way they commit to our company. At MainStreet, you will work alongside people who share your ambition, drive, and determination. Does the following sound like you?
Ambitious – You are seeking professional growth and development. Challenges don't deter you; in fact, they inspire you.
Detail-Oriented – You embrace balancing tactics and strategy. Whether it's the caption on a post or the marketing mix for a multi-channel social media campaign, no one holds your work to a higher standard than you.
Time Management – You must be able to manage your time wisely and be willing to put in as many hours per week as needed. This is not a job for someone who simply wants to punch a time clock and earn a paycheck.
Self-starter – If you need someone continually telling you what to do, this position isn't for you.
If, after completing training and reviewing a marketing plan, you're the type of person who can run with it and find new and even better ways of doing things on your own, you'll thrive.
Organized – If you're not organized, this position isn't for you. A role on this team requires being comfortable having rotating irons in the fire.
Have an Entrepreneurial Spirit – If you're looking to just earn a paycheck, this job isn't for you. If you are enthusiastic to put in the hours and take ownership of your part in the success of our quickly-growing company, you will thrive. This often means working on things at home, working evenings and weekends, and always working more than a traditional "40 hours per week.”
Iron-clad ethics – If you don't have a “do the right thing, every time, all the time” approach, our company is not for you.
Roles and Responsibilities:
•
Create social media content for KidsStreet and MainStreet, posting at least 3-4 times per week per platform, per company
•
Of those posts, half will be short-form ( < 15-30s) video content - that you created (or worked with team members to collect footage and then edited/curated)
•
You will create most all your content
•
Manage and drive organic and boosted engagement on social media accounts (Facebook, Instagram, Pinterest, etc.) for both brands
•
Manage influencer campaigns and relationships from start to finish, including quality assurance for influencer UGC (user generated content)
•
Assist marketing coordinators with direction on clinic-specific social media marketing efforts.
•
Respond to social media messages and social media reviews daily, 7 days a week
•
Post urgent updates to clinic social pages in a timely ( < 24 hours) manner
•
Write and publish at least 2 blogs per month for both MainStreet and KidsStreet website
•
Write ad copy for social media
•
Assist with Google Ad copy creation
•
Create search engine-optimized website copy as needed
•
Create and manage automated email campaigns for both MainStreet and KidsStreet
•
Remain up to date on current and future social media marketing and advertising trends and emerging platforms
•
Create a plan for community coordinators to penetrate social media groups and networking platforms (e.g., Nextdoor, Kahuti, ZINGR, Nearlist, etc.) to better reach and engage with moms.
•
Provide support for campaign development, communications, and other various projects using your expertise and experience with copywriting, graphic design, and web design
Qualifications:
•
Experience creating social media content
•
Basic graphic design experience (Canva, Adobe Suite, etc.)
•
Ability to write clear, engaging original content in both short- and long-form
•
Ability to work both independently and in conjunction with other members of the marketing team.
•
Creative problem-solver, self-starter, strong work ethic and desire to grow with the position
•
Strong verbal and written communication skills
•
Analytical and multitasking skills
•
Working knowledge of social media and website analysis
•
Only considering candidates located in the Birmingham, AL area at this time
•
Preferred
•
2 years of relevant social media/writing/design experience
•
Degree in marketing or related field
•
Basic understanding of website design and email marketing is a plus
•
Bonus points for experience with WordPress and ActiveCampaign
Benefits:
•
Competitive salary
•
Performance-based bonuses
•
401K Retirement Plan with company matching
•
Full comprehensive benefits package including health, vision, dental, life, flexible spending, short-term/long-term disability, and supplemental insurance
•
Employee Assistance Program (EAP) and employee perks network included
•
Paid Time-Off
