Manager, Marketing Promotions (Club World Cup)

Overview

The Manager, Marketing Promotions (Temp) will execute the marketing strategies for FIFA Club World Cup and additional projects as assigned. This role will act as a key partner in marketing initiatives to enhance tournament revenue opportunities.

Responsibilities

• Lead and activate overall marketing plans around FIFA Club World Cup events in collaboration with FIFA and other international football associations and key partners.
• Support the implementation of event advertising strategy, including the placement of media buys, in radio, television, print, online, and out-of-home outlets.
• Enhance campaign strategies with data acquisition opportunities and build out CRM prospects around assigned matches; monitor campaign performance metrics and critical metrics to identify trends, insights, and optimization opportunities, and provide strategic recommendations for improvement.
• Coordinate and implement in-market influencer and content media plans (ticket giveaways, digital sweepstakes, brand promotions, etc.) to generate new sales leads and digital audiences.
• Create and implement grassroots marketing and promotional activities in key markets for sales and marketing initiatives (street teams, mascot/trophy tours, legend appearances, etc.).
• Support ideation and execution of marketing initiatives in conjunction with other key internal team members.
• Work with international football associations, MLS teams, stadiums, and local organizing committees to enhance event relevance and revenue.
• Manage promotional inventory and lead all aspects of general office duties (invoice processing, creative requests, collateral/presentation design, promotional orders, shipping, etc.).
• Produce post-match marketing recap and analysis presentations.
• Additional responsibilities as assigned.
  
  

Qualifications

• Bachelor’s Degree or equivalent experience
• 5 years of demonstrated ability in sports or event marketing
  
  

Required Skills

• Experience developing successful cross functional promotion plans
• Digital marketing Pay-Per-Click campaign management experience. preferred, strong understanding of Google AdWords, Google Analytics, and Facebook/Meta Ad Manager.
• Proficiency with creative development platforms (e.g., Photoshop, InDesign).
• Expert PowerPoint skills; ability to translate strategic concepts to presentations, overview reports, promotional recaps, etc.
• Experience working with and managing production and creative agencies.
• High level of commitment to quality work product and organizational ethics, integrity, and compliance.
• Superior organization, project management skills, and attention to detail.
• Strong interpersonal skills and the ability to effectively communicate, both written and verbally.
• Demonstrated decision making and problem-solving skills.
• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays.
• Fluency in English and Spanish (business proficiency; both written and oral).
  
  

Desired Skills

• Knowledge of the sport of soccer
• Knowledge of US Sports landscape and North American sporting venues
• Knowledge of the US Hispanic consumer market
  
  

Total Rewards

Starting Base Salary $75,000 – 85,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.