PR & Marketing Manager

Job Type

Full-time

Description

JOB TITLE :

PR & Marketing Manager (Full-Time)

REPORTS TO :

Vice President of Advancement

SUPERVISES :

PR & Communications Coordinator

JOB SUMMARY : The PR & Communications Manager is responsible for guiding the overall public relations vision and marketing strategy at Make-A-Wish Alabama to build local brand awareness, loyalty, and engagement while driving donor acquisition and retention across the state. This role is responsible for the development and execution of the organization's communications and marketing plans, directly managing communications activities that promote, enhance, and protect the organization and its brand reputation. They'll serve as the point person for internal and external communications, create and / or manage graphic design and other creative strategy & collateral, and work collaboratively across the organization to achieve optimal cross-departmental results.

BENEFITS (at no cost for employee)

Medical, Dental, VisionShort-Term, Long-Term, Life Insurance401k & 5% match after 90 daysFlexible work schedulePaid Vacation TimePaid Sick TimePaid HolidaysNo phone calls or emails outside of the hiring platform please. Attention to this detail is extremely important.

SALARY RANGE : Mid to High $50,000s

JOB RESPONSIBILITIES

Create and implement high-impact strategies for all marketing and communications efforts to increase brand awareness and drive engagement and resources to the chapterLead the development and execution of messaging, content, and editorial plans for the organizationEnsure brand compliance cross-departmentally, according to national guidelines and local needsAlong with the PR & Communications Coordinator, create and manage a social media calendar that priorities organizational goals and fulfills external obligationsOwn brand management across all internal and external communications while maintaining a consistent overall standard and brand voiceAlongside the President & CEO and Vice President of Advancement, serve as a primary spokesperson for the organization with media, speaking engagements, etc.Supervise the Marketing & Communications staff, including seasonal Marketing and Communications internsManage crisis communications and serve as the internal point of contact for crisis issues; identify challenges and emerging issues facing the organizationProvide direct support to our internal and external events for duties such as speech writing, management of media, producing collateral, and general event support as neededPrepare talking points, speeches, presentations, and other supporting materials for Board members, volunteers, the CEO and other staff members as neededAct as chapter representative to the national office Brand Advancement teamUtilize analytics data from social and other digital media to understand audience habits and drive revenueWork with the Vice President of Advancement to develop proposals for corporate and external partners, as well as high-level donorsApprove marketing and branded materials from fundraisers, corporate partners, media, etc. to ensure brand complianceSet objectives for the PR & Communications team and monitor team members' performanceMaximize brand presence on various channels (e.g. web, TV and social media)Cultivate and maintain relationships with media and influential professionalsOutline event-specific communications strategies and marketing plansProvide communications support to all departmentsAssist President & CEO and VP of Advancement with high-level donor conversations and corporate asksAdhere to all Make-A-Wish Alabama performance standards and internal controls, policies, and proceduresPerform other related duties as assigned by the VP of Advancement or President & CEORequirements

Passion for the Make-A-Wish® missionMinimum of five years in successful media, public relations or marketing positionsDegree in journalism, public relations, marketing or communications preferredOrganized, self-motivated, and committed individual who can work with minimal supervision, manage multiple priorities, and work in a deadline-driven environmentExperience with short- and long-term strategic planningPrepare and present timely reports on the budget for the CEO, VP, and Board of DirectorsWillingness to work weekend or evening events / functions or travel as necessaryValid driver's licenseGraphic design and video editing capabilities preferredAbility to lift up to 50 lbs.Proven ability to :

multi-task, prioritize and delegateexercise good judgment and solve problemscommunicate the mission with passion and relevancy to a diverse constituency, i.e. corporate / community leaders, government officials, agency leaders and volunteersthrive in a competitive marketplacecontribute to a collaborative and team-oriented organizationexceptional verbal, written and presentation skillsexcellent organizational and computer skillsexperience managing social media for an organizationAbility to identify innovative ways to attract attention to the organization and missionNon-negotiable soft skills :

CreativityOutgoing and professional demeanorAdaptabilityLeadershipAttention to detailEmotional maturity and intelligenceBENEFITS (at no cost for employee)

Medical, Dental, VisionShort-Term, Long-Term, Life Insurance401k & 5% match after 90 daysFlexible work schedulePaid Vacation TimePaid Sick TimePaid Holidays

No phone calls or emails outside of the hiring platform please. Attention to this detail is extremely important.

Salary Description

Mid to High $50,000s

Salary : $50,000