What are the responsibilities and job description for the Client Account Manager - Automotive Digital Marketing position at Make & Model Marketing?

Job Description

Make & Model Marketing is looking for an Account Manager to join our team. Make & Model Marketing is an automotive digital marketing agency handling SEO, Paid Search, Content Development, and Digital Marketing Strategy for retail car dealerships.

This position involves managing the day-to-day business of digital marketing services for dealership accounts as well as visiting clients in-person on a monthly basis or holding video calls for a strategy meeting and review of their digital marketing performance. You will also work with a team of digital marketers to execute strategies and marketing campaigns and analyze website performance metrics. The ideal candidate has experience working in automotive retail, either in a car dealership or at the OEM-level as well as a background in digital marketing.

Requirements :

Strong background in automotive retail
Strong background in digital marketing
Strong ability to discuss digital marketing strategies and metrics with key dealership personnel
Basic understanding of SEO, paid search, content marketing, and analyzing digital marketing metrics
Ability to coordinate a team of graphic designers, content writers, developers, SEO analysts, and Paid Search account managers to execute strategies and projects
Willingness to travel for client visits (occasional overnight travel is required)
Understanding of automotive manufacturer brand and compliance guidelines as well as FTC guidelines for special offers
Strong communication and presentation skills

Responsibilities :

Meeting face to face with key dealership personnel (dealer principals, sales managers, internet managers, marketing managers) on a monthly basis to review website and digital marketing metrics and discuss digital marketing strategies and execution.

Uncovering the client's sales and marketing goals in order to develop digital marketing strategies to support those goals

Managing day-to-day client requests and questions in a timely manner as well as managing client's expectations for the performance of their websites and marketing campaigns

Communicating projects effectively to the digital marketing team and working closely with the team to execute projects

Managing the workflow of projects (such as updates to specials, email marketing pieces, and content pages)

Ensuring all of our work meets compliance, co-op, and brand standards as well as FTC requirements

Review content, web page layouts, email marketing pieces, and banner ads to ensure they meet client expectations

Reviewing key digital marketing metrics with our digital marketing team to find opportunities for better performance and growth

The Ideal Candidate Would Be :

Knowledgeable in multiple facets of digital marketing

Able to maintain a great relationship with clients and key dealership personnel

Entrepreneurial and comfortable working with little direct supervision

Able to develop creative marketing solutions and execute them with our team

Organized with the ability to prioritize multiple projects to meet client deadlines

Experienced in collaborating with a small team to achieve goals

Passionate about the automotive industry and digital marketing

Able to travel 25% of the time and in the office the other 75% of the working month

Benefits of Working at Make & Model Marketing

Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)

Simple IRA 3% Matching Opportunity

10 Paid Time Off days in your first year your birthday. 15 PTO days after 5 years with our company

Paid Holidays

Continuous Training Opportunities

Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6 : 00 AM to 6 : 00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours

Company Description

Make & Model Marketing is an automotive digital marketing agency here to help you navigate the ever-changing world of digital marketing. Our company was founded on the idea that dealerships can do better than cookie-cutter strategies and vendors. Founded by two automotive industry veterans who have spent their entire lives working in the car business, Make & Model Marketing will get your dealership maximum visibility to online vehicle shoppers.

We pride ourselves on being a genuine marketing partner that will help you build strategies that truly grow your business.

Company Description

Apply for this job

Receive alerts for other Client Account Manager - Automotive Digital Marketing job openings

Client Account Manager - Automotive Digital Marketing

What are the responsibilities and job description for the Client Account Manager - Automotive Digital Marketing position at Make & Model Marketing?

What is the career path for a Client Account Manager - Automotive Digital Marketing?

Not the job you're looking for? Here are some other Client Account Manager - Automotive Digital Marketing jobs in the Cleveland, OH area that may be a better fit.

We don't have any other Client Account Manager - Automotive Digital Marketing jobs in the Cleveland, OH area right now.

AI Assistant is available now!