What are the responsibilities and job description for the Senior Marketing and Lead Generation Manager position at Make-Sense?
Vialma is looking for a Senior Marketing and Lead Generation Manager to join us, who is customer-focused, data-driven, proactive, and empathic, with a proven track record to generate B2B leads. In this role, you will be developing partnerships with cultural organisations, corporate sponsors, patrons, hospitals, and schools, on both national and international levels.Vialma is a streaming service dedicated to music and the arts which create unforgettable digital and multimedia experiences for our customers. We work in close partnership with brands and cultural institutions to help them better connect with their audiences and generate revenues.As the Senior Marketing and Lead Generation Manager of Vialma, you will be in charge of our marketing strategy and everything related to generating leads for the Senior Partnership team to be able to take over, meet prospects, and sign new deals.ResponsibilitiesAs a Senior Lead Generation Manager you will (65% of your time) : Set the lead generation strategy and execute it across all acquisition channels, including cold emails, LinkedIn, referrals…Generate new relevant leads for the B2B team.Own your OKR task force, with quarterly targets of new prospects, and optimise our conversion rates at every step of the funnel.Nurture and enrich our entire marketing stack (Ringover, Klenty,...), especially our CRM.Integrate any new relevant tool to enable us to grow faster.As a Senior Marketer you will (35% of your time) : Define our brand strategy for our B2B activity.Conduct market studies and customer research.Manage our marketing campaigns and analyze performance (e.g., inbound leads).Monitor the production of our brand documentation, creatives, and content marketing (B2B website, white papers, decks, blog articles, fairs,...).Help our clients leverage our solution for their own customers and audiences.Requirements : 4 to 6 years of experience in lead generation roles with significant achievements.Experience with a B2B marketing stack such as Hubspot, Kaspr, Klenty,... or equivalent.Significant track record in revenue growth with digital customer acquisition strategies.Completely fluent in English and French.Genuine interest in arts and tech.This job is meant for you if you can recognize yourself within the following points : You are driven by customer satisfaction and the impact our brand has on customers.You measure your results with data.You have a long-term and comprehensive approach to brand building.You recognize yourself in this quote from Th. Roosevelt : “Keep your eyes on the stars, and keep your feet on the ground” : you are ambitious as well as pragmatic, creative as well as tenacious.You want to make a positive impact, you like teamwork, and prioritize collective success.Conditions : Paris or Brussels based (remote friendly).Full time and permanent contract.45k-55k fixed salary bonus.#J-18808-Ljbffr