Customer Data & Analytics Specialist

Salem Five is a growing regional financial services organization with a rich history of over 160 years.  As an independent bank, we are deeply rooted in the communities we serve and offer our employees successful and rewarding careers. 

This position requires the ability to work in the Salem, MA offices.  

Salem Five has more than 30 retail banking branches throughout Essex, Middlesex, Norfolk and Suffolk counties, strong business banking capabilities, an Insurance division, a Wealth Management & Trust organization and a Mortgage Company that has provided homeownership to generations of families.

Salem Five believes deeply in supporting the communities in which we reside. Donations through our Charitable Foundation or events at the branch or location-level are an important part of our DNA. We would not be the company we are without our commitment to businesses and organizations that help the region thrive and to our employees. Come see what we’re all about.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1.  Data Analytics and Market Research

Prepare and provide initial interpretation of market and performance data to provide decision support information for establishing market direction and strategies by:

• Monitoring and evaluating success of marketing programs and provide decision support data and recommendations for maintaining, enhancing or exiting campaigns
• Gathering, analyzing and reporting competitive information and market trends to facilitate an expanded and thorough understanding of the industry for the entire organization
• Compiling and distributing deposit-related data needed for weekly Pricing Committee meeting, leading the discussion and presenting recommendations on rates

2.  Customer and Product Data Intelligence

Use market research tools and vendor resources to develop actionable recommendations for acquiring new customers and growing current customer relationships through:

• Using the Bank’s systems to provide key customer and prospect data throughout the organization
• Working with VP of Product Management and Analytics to perform database analysis to identify cross-sell opportunities
• Suggesting sales and marketing strategies to improve share of wallet and customer experience
• Using data for migration measurement, campaign targeting, what-if analysis, and segmentation strategies
• Creating and managing top-level reports to facilitate and measure sales performance
• Working with internal stakeholders and primary vendor to maximize actionable insights and overall business value from the Bank’s customer experience measurement tool

3.  Product Management and Development

Support product development process for products, to ensure that relationships with internal departments are well managed and timelines / deliverables are met, through:

• Assisting in managing all appropriate due diligence and communication needed to support development and launch of new or enhanced products and services.
• Analyzing and preparing summary reports on competitive banks to assist marketing plans and product development
• Conducting new product/pricing research, examining and sharing insights around relevant external market trends

4.  General Corporate Marketing Management

Collaborative administration of corporate marketing and strategic implementation as assigned by:

• Supporting analysis and fulfillment of the department’s marketing campaigns
• Assisting in the management of advertising and public relations agency relationships relative to use of market insights, data and intelligence.
• Maintaining the department’s policies and procedures related to consumer privacy and protection, including customer opt-outs.

Compliance with banking laws and regulations as defined in company policies and procedures pertinent to position.

EDUCATION and/or EXPERIENCE:

A Bachelor’s degree in Marketing, Business, Finance, Data Analytics or equivalent work experience with three or more years of related experience in primary market research, strategic planning, business and/or financial analysis is required.  Ability to analyze and report key findings from quantitative research data is required.  Experience working with multiple data systems and visualization tools such as Microsoft Power BI and MCIF systems is preferred. Expertise in using spreadsheets, databases and word processing skills is required.

OTHER SKILLS:

Additional skills and competencies include:  Strong communication and interpersonal skills, excellent business writer for presentation of data and strategic concepts, and the ability to communicate effectively with a variety of levels of personnel.  Highly analytical with advanced ability to translate data in concise terms for strategic decision-making, critical thinker, clear and precise communicator, process oriented, resourceful and creative.  Possess well-developed ability to establish active industry networks.  Must be highly organized and able to manage multiple and competing tasks and priorities simultaneously.  Ability to work independently with minimal supervision and be a key member of the marketing team.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits/Incentives:  Health Insurance, Dental, Vision, Flexible Spending Account, Health Savings Account, 401k Matching, Tuition Reimbursement, Employee Referral Program, Summer Family Outing, Annual Holiday Reception and more 

Salary Range:            Competitive Base

Ready to apply? If this job sounds like a fit for you, then click on Apply/Apply Now in this posting. We look forward to talking with you. 

Qualified candidates may also submit a resume and application online at salemfive.com/careers or mail your resume to Human Resources, 210 Essex Street, Salem, MA 01970.