What are the responsibilities and job description for the Email Marketing Specialist position at Makeup Classes Incorporated?
Overview
We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of various marketing strategies, particularly in the e-commerce sector. This role requires a blend of analytical skills and creativity to develop effective marketing campaigns that resonate with our target audience. The Marketing Specialist will be responsible for driving brand awareness, engaging customers, and optimizing our online presence.
Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand visibility and drive sales in the e-commerce space.
- Create compelling copy for various channels including websites, social media, email campaigns, and advertisements.
- Utilize tools such as Google Analytics and HubSpot to analyze customer behavior and campaign performance, making data-driven decisions for improvement.
- Conduct customer segmentation to tailor marketing efforts effectively and enhance customer engagement.
- Collaborate with design teams to create visually appealing content using Adobe Creative Suite.
- Manage A/B testing for different marketing initiatives to determine the most effective approaches.
- Stay updated on industry trends and best practices in digital marketing, ensuring our strategies remain competitive.
- Optimize website content using HTML and CSS to improve user experience and SEO performance.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Proven experience in digital marketing, particularly within e-commerce environments.
- Strong copywriting skills with the ability to create engaging content that drives conversions.
- Proficiency in analytics tools such as Google Analytics and HubSpot for tracking campaign performance.
- Familiarity with HTML and CSS for website management is a plus.
- Excellent understanding of customer segmentation techniques to effectively target audiences.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
- Strong attention to detail with a creative mindset for problem-solving.
Join us in shaping the future of our brand through innovative marketing strategies!
Job Types: Part-time, Freelance, Internship
Pay: From $27.41 per hour
Expected hours: 8 – 24 per week
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
Application Question(s):
- being able to set up an automated email marketing plan
Ability to Commute:
- Nutley, NJ 07110 (Required)
Work Location: In person
Salary : $27