Makom is hiring: Digital Media Specialist in Rockville

Empowering People, Building a Culture of Inclusion

At Makom , we are dedicated to supporting and empowering individuals with intellectual and developmental disabilities (IDD) to achieve the quality of life they aspire to live. If you are a passionate professional eager to make a meaningful difference in the IDD community, we want to meet you!

For over 40 years, we have been leaders in delivering compassionate and innovative services to individuals and families in the IDD community across Maryland and Virginia. Our team of over 450 professionals is united by a shared commitment to fostering a workplace culture that celebrates diversity, equity, inclusion, and belonging . At Makom, you will have the chance to be part of a transformative mission while working in a community that values your individuality, expertise, and aspirations.

The Role : We are seeking a Digital Media Coordinator who will be responsible for initiating and implementing digital media strategies and content development and execution across a range of platforms including social media (Facebook, Instagram, LinkedIn, YouTube), our website, and digital communications.

Responsibilities :

• Manage the day-to-day execution of social media to ensure Makom’s brand, mission, and initiatives are put forth in a timely, relevant, and positive way.
• Develop, implement, manage, and analyze new and alternative social media strategies and use creative, innovative practices to grow our organization’s visibility, traffic, and reach. This includes tracking success through analyzing metrics and suggesting adjustments.
• Build and manage editorial calendar for digital content.
• Develop, launch, and manage high-impact, rich, and shareable text, image, and video content to inform and engage target audiences.
• Create reports on media metrics to determine what content resonates.
• Coordinate with internal department stakeholders to ensure social media activities help support various Makom efforts.
• Proactively seek to understand social media platforms and emerging digital trends, particularly industry best practices and ways that other organizations and companies are harnessing them.
• Work both independently and with staff to conceptualize ideas for the Makom website. This includes consistent blog content, photo updates, and page revisions and buildouts.
• Additional responsibilities include photography of in-person events; video editing; and assistance with events. Availability on some nights and weekends will be necessary (0-3x monthly).

Skills :

Excellent writing, editing, proofreading, and verbal communication skills. Strong analytical skills. Ability to learn and adapt to recent programs and platforms. Project management is a plus. Team player who is willing to experiment and try new tactics to reach our audiences.

Tools : Experience utilizing the following tools (or similar) is highly desired :

Experience and Qualifications :

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