What are the responsibilities and job description for the Ecommerce Mktg Mngr position at Malco?
Essential Duties:
Manage Ecommerce Channels:
- Develop and execute strategies for ecommerce key accounts and retail DTC.
- Co-manage 3PL distribution partner.
- Oversee inventories and provide sales and trend data for demand forecasting.
- Monitor ecommerce channels for MAP/iMAP violations, patent, trademark, and registration infringement.
- Execute marketing campaigns and promotions that drive growth in ecommerce channels.
- Implement digital marketing technologies to enhance customer experience and improve conversion rates.
- Serve as the Subject Matter Expert (SME) for competitive benchmarks, best practices, market trends, and competitive activity within the ecommerce space.
Amazon Channel:
- Develop and implement sales and marketing strategies to grow the Malco brand on Amazon.
- Monitor, analyze, and report on KPIs, campaign/promotion metrics, shipping service levels, marketing activities, budgets, and pricing.
- Optimize product listings and enhance brand content for better visibility, conversion rates, and improved customer experience.
Knowledge, Skills, and Abilities:
- Expertise in Oracle Analytics and/or other reporting tools.
- Deep understanding of ecommerce best practices, regulations, and procedures.
- Proficiency in Amazon and Retail DTC sales and marketing techniques.
- Experience with web content management systems (PIM/DAM).
- Strong knowledge of SEO/SEM best practices.
- Hands-on experience with AMS, including sponsored display ads, sponsored products, and sponsored brands.
- Proven ability to independently manage all facets of ecommerce for a brand.
- Track record of developing and implementing data-driven ecommerce strategies.
- Strong analytical mindset with experience leveraging data and identifying actionable insights to inform strategy and optimize performance.
- Demonstrated ability to lead cross-functional projects in a fast-paced environment.
- Entrepreneurial spirit with the ability to assess gaps and weaknesses and develop scalable solutions to drive business growth.
- Exceptional communication, presentation, and relationship-building skills, with the ability to engage stakeholders at all levels and collaborate across teams.
Education and Experience:
- Bachelor’s degree in marketing, business, or a related field (advanced degree is a plus).
- 5 years of experience in ecommerce, digital marketing, and brand management, with a focus on driving growth.
Travel Requirements:
- 10% local and national
Work Location:
- Hybrid / Remote schedule is available.
Compensation:
- $92K - $114K
*Compensation is based on performance and experience, as we believe in rewarding our employees for their contributions through a pay-for-performance structure.
Benefits and Perks:
Malco Tools recognizes the importance of offering comprehensive benefits and perks to its employees, including:
- Paid time off upon hire
- 401k with company matching.
- Medical/Dental/Vision Insurance
- Company paid life insurance
- Paid short-term disability.
- Employee wellness program
At Malco, we value collaboration, results-oriented approaches, proactive behavior, and inclusivity. Safety is our top priority, demonstrating our commitment to the well-being of our employees and stakeholders. As an equal opportunity employer, we actively encourage applicants from diverse backgrounds and experiences to apply for this position. Join us in creating an inclusive and supportive workplace where diversity is embraced.
Our facility is located in the "Heart of the Lakes", which is known for its abundance of lakes, great shopping/dining opportunities, top rated schools, and a strong sense of community amongst area residents!
Salary : $92,000 - $114,000
