Marketing Communications Manager

Position Summary :

This is a hands-on marketing position that is responsible for development and implementation of marketing and communications strategies for assigned brand(s) that are aligned with PSG’s objectives and goals. Marketing strategies and tactics will be focused on improving our customer experience, growing our business, and supporting other business objectives as assigned.

The Marketing Manager will be responsible for key brands / products and communication strategies within select vertical markets to ensure alignment with our commercial strategies and brand standards. This position will assist with Voice of Customer (VOC), marketing analytics and market intelligence.

Essential Duties and Responsibilities :

• Design, implement, and execute internal and external marketing communications plan for individual brands, which includes campaigns, advertising, public relations, events, sponsorships, tradeshows, OEMs, technical specifications, marketing materials / collateral, compelling content, etc.
• Develop plan and tactics for brands, product launches, lead generation and lead nurturing as well as follow up reporting
• Formulate, implement, measure, and adjust marketing campaigns and other tactics to achieve desired business results
• Manage online presence for assigned brand, and collaborate with others within the Dover Digital ecosystem and outside partners to execute the online strategy, including websites and social posts
• Work closely with Digital, Product Management, agency personnel and others to develop, distribute, and manage content through the Content Management System (CMS)
• Manage all trademarks, copyrights and other proprietary marketing materials associated with assigned brands and their product lines
• Coordinate with PSG Product Managers on all new product development and sustaining initiatives and their priority, and achieve required deliverables on the required schedule.
• Directs and creates marketing assets that are aligned with our brand standards, Global sales strategies and Business development strategies
• Works with Multi-Disciplines – Marketing, Product Management, Sales, Engineering, Business Development, Legal, Compliance - to Develop Go-To-Market Strategy, including some international locations
• Collaborates with and directs the work of external marketing agencies and partners
• Executes External & Internal communications
• Manages Marketing Budget, Content Calendar, and demonstrates the ROI of marketing programs
• Domestic and international travel up to 20%
• All other duties assigned

Qualifications / Requirements :

Education : Bachelor Degree in Business, Marketing, Engineering or related field. MBA level or advanced degree preferred.

Experience :

Desired Characteristics :