Influencer Marketing Manager

About the Role

We're looking for a Influencer Marketing Manager to own and scale our influencer program. You will own the strategy, outreach, negotiation, relationship management, testing, and measurement of marketing campaigns with the goal of driving profitable new customer acquisition directly from posts or indirectly via whitelisted content. From strategic development to execution, you'll take full ownership of influencer relationships, performance measurement, and process improvements—ensuring this channel is a key driver of growth.

In this role, you will report to the Head of Performance Marketing and work alongside a team of highly-motivated, collaborative marketers.

Responsibilities:

• Own and scale an influencer marketing program that drives measurable customer acquisition across multiple channels including YouTube, Meta, TikTok, and X.
• Evaluate and optimize agency relationships, ensuring partnerships drive maximum impact and efficiency.
• Manage a sizable budget, design smart tests to prove out opportunities, and consistently hit new customer growth, CPA, ROAS, and LTV targets.
• Own the end-to-end execution of influencer marketing campaigns, including: outreach, negotiation, influencer onboarding, relationship management, testing, and measurement.
• Manage influencer relationships across TikTok Shops, including outreach, ongoing relationships, commission structure, etc.
• Track, measure, and critically analyze performance to drive optimizations and evolution of influencer strategies. Report on a regular cadence to company stakeholders.
• Collaborate with performance marketing, creative, web product, and other teams to maximize cross-functional opportunities and achieve company-wide goals.

• Develop and implement an influencer marketing program that can scale to become a meaningful part of the company's growth engine.

This might describe you:

• 5 years of influencer marketing experience where the goal was efficient new customer acquisition, preferably at a high-growth DTC brand.
• Experience owning all aspects of influencer marketing in a hands-on capacity, building and scaling influencer programs.
• Proven track record of driving meaningful business value from influencer marketing (beyond views, likes, and other vanity metrics).
• Strong agency management skills, with the ability to evaluate, negotiate, and optimize relationships for better performance.
• Excellent interpersonal and negotiation skills to effectively manage relationships with influencers, and cross-functional teams.
• A data-driven mindset and ability to make decisions based on performance and market insights.
• Self-starter with an ownership mentality, eager to build and scale an innovative influencer program.

Lume is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry's
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can't quantify all of the intangible things we think you'll love about working at Harry's Inc, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $115,000-$130,000 (Tier 3).

The final compensation offer will ultimately be based on several considerations, such as the candidate's location, skill level and experience. For candidates located outside of the target geographic area, base salary hiring ranges will be adjusted accordingly. This role is primarily hiring candidates in our Tier 3 geographic areas.

Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA

Tier 1: NYC Metro Area

Tier 2: Boston, D.C., & Seattle

Tier 3: All other eligible US cities