What are the responsibilities and job description for the Marketing Manager position at Managed Staffing, Inc.?
Location: 420 NYC Office - Hybrid-Max 2 days / week GENERAL FUNCTION The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns. MAJOR DUTIES AND RESPONSIBILITIES
- Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
- Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
- Ensure overall success of daily operations
- Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
- Actively participate in weekly production meetings with cross functional team members
- Set up email deployments including: o A/B Subject line testing o Set up send time optimized deployments
- Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
- Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed BASIC QUALIFICATIONS
- Bachelor’s Degree in Marketing, Analytics, or related field
- 3 Year’s of Experience
- Experience trafficking activities across multiple team members/functions
- Experience using a trafficking tool or production management software to coordinate activities
- Ability to problem solve and exercise critical thinking in a technical environment
- Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
- Strong project management, ability to prioritize one's day
- Great interpersonal skills; capable of supporting a team environment
- Detail & process oriented
- Proficient on targeting tool (Unica 12 preferred)
- Proficient in Microsoft Office
- Adobe Analytics preferred
- Detail-oriented
- QA email rendering and functionality
- Troubleshoot and resolve data related issue
- Perform data testing
- Circulate proofs for approval PREFERRED QUALIFICATIONS
- Experience with SQL
- Customer digital targeting experience
- Experience with Unica IBM 10/12
- Experience with Oracle Responsys Hours : 8:00am to 5:00pm BASED ON EXPERIENCE Start date: Monday, 9/16 Length of assignment: Temp to hire/Extension with approvals Marketing Manager (CRM) Brand: Shared Services - Integrated Marketing Location: 420 NYC Office - Hybrid-Max 2 days / week MAJOR DUTIES AND RESPONSIBILITIES
- Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
- Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
- Ensure overall success of daily operations
- Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
- Actively participate in weekly production meetings with cross functional team members
- Set up email deployments including: o A/B Subject line testing o Set up send time optimized deployments
- Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
- Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed BASIC QUALIFICATIONS
- Bachelor’s Degree in Marketing, Analytics, or related field
- 3 Year’s of Experience
- Experience trafficking activities across multiple team members/functions
- Experience using a trafficking tool or production management software to coordinate activities
- Ability to problem solve and exercise critical thinking in a technical environment
- Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
- Strong project management, ability to prioritize one's day
- Great interpersonal skills; capable of supporting a team environment
- Detail & process oriented
- Proficient on targeting tool (Unica 12 preferred)
- Proficient in Microsoft Office
- Adobe Analytics preferred
- Detail-oriented
- QA email rendering and functionality
- Troubleshoot and resolve data related issue
- Perform data testing
- Circulate proofs for approval PREFERRED QUALIFICATIONS
- Experience with SQL
- Customer digital targeting experience
- Experience with Unica IBM 10/12
- Experience with Oracle Responsys
