Vice President Marketing

VP of Marketing - Indiana

Our independently owned manufacturing client, located in Lafayette, IN is actively seeking a VP of Marketing. The VP of Marketing will play a key role in creating unforgettable and unique experiences for customers. Using a data driven and analytical mindset, the VP will be responsible for customer acquisition and retention efforts, owning our eCommerce strategy, and executing innovative product launches. By aligning sales, marketing, and eCommerce, the role will contribute to the company's core vision and maximize revenue growth. As a member of the senior leadership team, the VP of Marketing will truly own scaling the Marketing function and the value generated.

VP of Marketing Key Responsibilities:

• Complete all People Management main job functions as set by executive leadership including, but not limited to, regular 1x1’s, productive meeting leadership, reviews, and performance management (praises & coaching).
• Actively initiate team camaraderie & participates in culture building initiatives throughout company.
• Proactively contribute debates, concerns, and new ideas to executive leadership for discussion for enterprise sustainability.
• Execute comprehensive, data driven marketing strategies to attract and acquire new customers across various channels, including digital, social media, email, and traditional marketing.
• Expand customer retention programs to increase customer loyalty and lifetime value, including loyalty programs, customer service initiatives, and targeted campaigns.
• Collaborate with the web development and IT teams to enhance the online shopping experience, including site navigation, design, and functionality to optimize customer experience through our online channels.
• Manage the product lifecycle including positioning, pricing, and promotional activities, from ideation and development to launch and post-launch analysis, to ensure the successful introduction and market acceptance of new products.
• Implement strategies to align sales, marketing, and eCommerce efforts and maximize revenue growth.
• Establish clear goals, metrics, and KPIs for each function to ensure accountability and performance tracking.
• Optimize customer journey maps to identify customer needs, preferences, and pain points throughout the customer lifecycle.
• Identify and prioritize opportunities to optimize the customer journey for increased loyalty, engagement, and conversions.

VP of Marketing Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field OR equivalent experience required.
• Minimum of 5 years of experience in marketing, sales, and eCommerce leadership roles, with a proven track record of driving growth and revenue required.
• Demonstrated expertise in developing and executing comprehensive marketing and sales strategies across various channels and customer segments required.
• Experience in significantly growing eCommerce strategy, performance, and optimization required.
• Experience in optimizing UI/UX to increase user engagement, satisfaction, conversion rates, and NPS required.
• Experience working with a company that implemented and successfully utilized the Entrepreneurial Operating System (EOS) preferred.
• Strong analytical and problem-solving skills, with the ability to track and analyze performance data to drive strategic decisions and initiatives.

For more information, please submit a confidential resume to melva@mriz.net

Melva Lowry

1531 W. Oak Street

Zionsville, IN 46077

Visit our website at www.mriz.net

Due to the high volume of resumes received, only applicants with SPECIFIC EXPERIENCE requested by our clients will be contacted. All replies are held in strict confidence. MRI Zionsville WILL NOT share your personally identifiable information WITHOUT your permission.