Associate Customer Marketing Manager - Beverage

MANE is a 5th generation French family-owned business known for innovation and progress in the world of Flavor and Fragrance. As sensation enthusiasts, we strive to provide exceptional moments in people’s daily lives through the timeless flavors and fragrances we create. With our passion, creativity, and innovation, “We capture what moves”.

The Associate Customer Marketing Manager is responsible for leading and managing customer marketing initiatives to help grow a specific segment(s) and the overall beverage category. This role is cross-functional and works closely with the commercial and R&D teams to create and execute projects and initiatives to drive customer engagement and support pipeline build. This role includes customer-facing interaction including on-site and virtual presentations and engagements. Key competencies include analytical, creative, critical thinking and organization skills, and the ability to clearly communicate, present and connect MANE’s capabilities to our customers.

DUTIES AND RESPONSIBILITIES:

• Partner with Business Director(s) and Sr. Customer Marketing Manager to execute category and segment marketing strategies.
• Create compelling marketing assets both proactive and reactive including one-pagers, capability and customer decks, and general awareness building content.
• Organize and manage high-value customer engagements; recommend data-based concepts and market driven solutions for demonstration in response to customer briefs and proactive requests. Lead execution through collaboration with cross-functional partners.
• Interpret primary research (Consumer Insights) and secondary market data to identify trends and develop materials for business and customer engagement.
• Translate MANE’s competencies into value propositions for the business and its customers.
• Provide customer marketing support and input on select global and national account cross-functional teams.
• Work with the marketing communications partners to develop and manage category trade communications and brand promotion programs.
• Create and co-manage ingredient collections programs with the Portfolio team as well as other proactive customer engagement tools and programs.
• Attend category relevant trade events to monitor industry trends and prepare post show reports.
• Maintain close awareness of competitor activities and recommend actions as appropriate and necessary to maintain leadership advantage
• Consistent with MANE’s environmental commitments, every employee shall actively participate in relevant education/training based upon corporate and local environmental objectives. Where these objectives are relevant to job-related and job-specific roles and responsibilities, each employee shall adhere to applicable environmental policies and procedures, as well as act on best practices.
• Other duties and responsibilities in support of company objectives
• Travel expectation 20-25%

EDUCATION AND EXPERIENCE:

• Bachelor’s degree required with a preference in Marketing or Business Management
• Minimum 3 years of marketing experience
• Experience with marketing research and building compelling presentations with PowerPoint, Canva or similar a must
• Trade research and social media literate
• Proven track record of creative project management and execution within a cross-functional environment
• Flavor, seasoning and/or food ingredient B2B industry and market category experience preferred

PERSONAL CHARACTERISTICS:

• Strong interest and curiosity about the beverage, nutrition, and food industry
• Strong work ethic and ability to work independently
• Passionate about innovation and critical thinking
• Strong project management, organizational, communication and interpersonal skills
• Creative problem solver

MANE offers industry leading benefits including a generous PTO plan. Additional benefits include paid holidays, annual year-end shut down, annual and bi-weekly 401(k) contributions, tuition reimbursement, paid parental leave, employee assistance programs and many more. MANE is known for having a culture that focuses on our employees and their well-being. See for yourself why our employees love working at MANE!

MANE is an equal opportunity employer.