What are the responsibilities and job description for the Marketing Analytics Lead position at ManyChat?
WHO WE ARE
Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.
Trusted by over 1 million brands in 170 countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.
With 250 teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam - Manychat helps businesses across the globe improve their ROI and grow faster.
WHO WE'RE LOOKING FOR
The Marketing Analytics Lead plays a crucial role in driving our marketing efforts, and in connecting the Marketing team with Manychat's Analytics and Data organization. In this role, you will lead a small team of Marketing Analysts and become a member of the Analytics leadership team, reporting to the Head of Analytics. You are also a strategic partner to the CMO and the Marketing leadership, collaborating closely to drive decisions and to align analytics priorities with business goals.
The ideal candidate has at least 8 years of experience working in Analytics or a similar area. Of that, at least 3 years of hands-on experience in Marketing Analytics, preferably in a SaaS product, and at least 2 years of management experience. Demonstrable experience working closely with senior leadership is highly desirable.
The candidate should also be able to work independently with their team and partners, setting goals, managing resourcing and progress, and making decisions. They should feel comfortable operating in uncertainty and ambiguity.
WHAT YOU'LL DO
- Hire, nurture, and guide a small team of Marketing Analysts while fostering a culture of collaboration and innovation.
- Evolve the Marketing Analytics function, build the team, set processes, and drive culture.
- Partner up with the Marketing leadership to guide and advise on tactical and strategic decisions.
- Drive the marketing data and analytics roadmap, including capability and infrastructure investments.
- Run ad-hoc analyses, build valuable dashboards, and surface insights.
- Develop or improve key capabilities in the Marketing domain, including attribution, incremental testing, tracking, LTV, and forecasting.
- Drive a data-informed decision making culture in the Marketing domain, and beyond.
- Manage and guide cross-functional projects
- Think beyond the day-to-day, taking a mid- to long-term view of the business, and translating it into concrete plans and actions.
TO BE SUCCESSFUL IN THIS ROLE
WHAT WE OFFER
Here's how we care about your growth, well-being, and comfort :
Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you're set up for success.
