What are the responsibilities and job description for the Performance Marketing Specialist position at Manychat?
Who We Are π
Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.
Trusted by over 1 million brands in 170 countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.
With 200 teammates across international offices in Austin, Barcelona, Yerevan, SΓ£o Paulo, and Amsterdam β Manychat helps businesses across the globe improve their ROI and grow faster.
What We're Looking For π
We are seeking for a Performance Marketing Specialist who is adept at executing effective performance marketing strategies that boost user acquisition, engagement, and retention. This role requires expertise in Google Ads and Meta Ads, with experience in YouTube and TikTok a bonus. If you have a proven track record in these areas and are looking to make a significant impact within a team, we encourage you to apply.
What You'll Do π
We care about your growth, well-being, and comfort
This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure youβre set up for success.
Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.
Trusted by over 1 million brands in 170 countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.
With 200 teammates across international offices in Austin, Barcelona, Yerevan, SΓ£o Paulo, and Amsterdam β Manychat helps businesses across the globe improve their ROI and grow faster.
What We're Looking For π
We are seeking for a Performance Marketing Specialist who is adept at executing effective performance marketing strategies that boost user acquisition, engagement, and retention. This role requires expertise in Google Ads and Meta Ads, with experience in YouTube and TikTok a bonus. If you have a proven track record in these areas and are looking to make a significant impact within a team, we encourage you to apply.
What You'll Do π
- Develop, execute, and optimize cutting-edge digital campaigns from conception to launch across multiple channels.
- Work closely with cross-functional teams including product/UX, brand, creative, content, and customer success departments to develop a cohesive and effective marketing strategy.
- Analyze campaign performance and adjust strategies accordingly.
- Manage substantial marketing budget and allocate/spend funds wisely.
- Continuously test new digital marketing channels, including new social media platforms, programmatic advertising, and other emerging technologies.
- Produce detailed reports on key performance indicators and other measurable objectives.
- Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on PPC/SEM and social media.
- At least 3 years of experience in digital marketing, with a proven track record in performance marketing.
- Extensive knowledge of various advertising platforms (e.g., Google Ads, Meta Ads) and analytics tools (e.g., Google Analytics, Tableau).
- Experience handling marketing budgets and forecasting/reporting results.
- Strong analytical skills and experience with reporting and data analysis.
- Knowledge of SEO and content marketing is a plus.
- Excellent organizational, project management, and time management skills.
- Innovative and creative, with a concise, precise, and effective approach to problem-solving.
We care about your growth, well-being, and comfort
- Annual professional development reimbursement.
- Generous time-off policy to balance your work and life.
- Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
- Hybrid work format to choose between home and office.
This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure youβre set up for success.