What are the responsibilities and job description for the Director Community Relations position at Maplewood Senior Living?
Job Title : Community Relations Director
Location : Maplewood at Chardon
Employment Type : Full Time Exempt
Department : Sales
About Us :
Maplewood Senior Living, is a leading operator of premier senior living communities across 5 states and Washington, D.C., featuring two distinguished brands : Maplewood and Inspīr. Known nationally for innovation in the senior living space, Maplewood is a growing company dedicated to excellence in care, offering personalized and thoughtful services in independent living, assisted living and memory care.
Our success is built on a foundation of personalized, compassionate care and communities designed to enrich the quality of life for our residents. We foster a dynamic and supportive work environment that empowers our teams to excel, inspire, and make a meaningful impact every day. If you are a passionate about driving growth and innovation in senior living, Maplewood offers the opportunity to be part of a forward-thinking organization that values your expertise. Join us and help shape the future of senior living!
Position Summary :
The Community Relations Director is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects to the community and converting those prospects into residents. Manage and cultivate the sales and marketing plan, leads and database and the move-in process in its entirety.
Key Responsibilities :
- Regularly meets the sales standards as set by the VP of Sales
- Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals
- Meets and greets visitors and tours prospects
- Consistently uses all Maplewood sales tools
- Ensures that the building shows a positive first impression, communicate issues to supervisor
- Ensures model apartments are well appointed, clean, and neat
- Ensures qualified leads are entered in YARDI
- Cultivate leads and database, including written and oral communication
- Ensure use of YARDI within community is timely and accurate
- Ensures all lead sources are identified in the YARDI system
- Ensures inquiry forms are always available at the front desk and provided to all managers
- Works with the Executive Director to resolve any community presentation issues
- Maintains or grows occupancy to maximum levels
- Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plans
- Monthly mystery shop results score above 80%
- Plans and coordinates two lead generating events each month
- Proactively identifies and pursues publicity opportunities
- Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event
- Meets monthly budget targets, with any variances to be discussed with the Executive Director
- Provide monthly sales and / or customer service training to concierges and managers
- Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
- Identifies primary and secondary markets with appropriate sales strategies and tactics
- Gathers YARDI reports for analysis and interpretation (to identify solutions)
- Provide Manager on Duty weekend coverage as scheduled
- Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) in February & August
Education / Experience / Licensure / Certification :
Why You'll Love working for Us :
Innovative Culture : We are a group of smart, forward-thinking and compassionate pros dedicated to enhancing the lives of our residents through service excellence, creative and meaningful programs and continuous innovation.
HEART : We recognize Humor, Empathy, Autonomy, Respect and Trust as core values that guide our work.
Growth Opportunities : We promote and foster career development and continuous learning.
Work-Life Balance : We value autonomy, flexibility and a family-friendly supportive workplace.
Competitive Comp and Benefits : We offer a competitive compensation package, bonus, health insurance, 401K with match, paid time off, and more. Inspir believes in rewarding top talent and dedication, depending upon years of experience and commitment to the company. Inspir strives for transparency, reviewing pay periodically, to be the industry leader in recruiting talent like you!
