Vice President of Product and Engagement

Description

Maps Credit Union seeks a Vice President of Product and Engagement to drive the organization's strategy, programming, and execution of key member journey products and programs. This role leads the development and management of deposit products, fee structures, membership growth initiatives, and membership assistance tools. As the primary advocate for these functions, the Vice President will represent these critical areas in discussions and work closely with other organizational leaders to ensure the highest levels of member satisfaction and success.

The Vice President of Product and Engagement will:

1. Develop and manage the deposit strategy and products, focusing on maximizing member engagement. Lead the organization’s discussions on deposit strategy, collaborating with other leaders and committees to ensure alignment with organizational goals and member needs. Work closely with leaders of other product areas to create a cohesive member experience.
2. Facilitate and drive corporate-wide member experience initiatives. Champion the member experience to ensure exceptional service is continuously provided to all current and prospective members across all channels and platforms.
3. Support the CEO in executing the Maps Business Plan and other strategic initiatives.
4. Develop and manage the organization’s fee structures, aligning them with a clear organizational philosophy and ensuring the balance between member fee experience and the financial needs of the organization. Lead discussions on fee structures and collaborate with leaders and committees to drive the overall financial success of Maps. Partner with other product leaders to enhance the member experience and engagement.
5. Create and manage membership growth strategies, prioritizing net membership growth. Develop a comprehensive philosophy focused on expanding membership within our geographic field, attracting members beyond our field, and reducing membership attrition. Lead the conversation on membership growth, working with other leaders and committees to drive financial success. Collaborate with Marketing and product leaders to ensure a unified approach to membership growth.
6. Develop and manage member assistance tools to increase participation and engagement. Create a strategic plan to enhance the member experience through all life stages, addressing the diverse needs of our membership—from unbanked prospects to wealth management clients. Lead discussions on member engagement tools and work with other leaders to optimize the member journey across the organization.
7. Facilitate communication between stakeholders, including retail, finance, marketing, legal, information technology, and other departments, ensuring the smooth flow of information across Maps.
8. Prepare and present analysis, commentary, and other material for delivery to executive leadership related to the member experience and achievement of strategic plan goals and objectives. Design, develop, and communicate a multi-year member experience strategic roadmap. 
9. Establish and monitor key performance indicators (KPIs) to measure the success of products and programs, making data-driven decisions to optimize outcomes.
10. Model and advocate for a continuous improvement mindset when it comes to how we deliver services to our members. Act as a resource across the organization to increase the member experience brand concept and alignment of consistent practices.

Knowledge, Skills, and Abilities Required:

• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver within budget and schedule.
• Excellent strategic thinking skills.
• Ability to analyze data and make informed decisions.
• Ability to lead by example and foster leadership and accountability across the organization.
• Ability to demonstrate the highest level of ethical behavior.
• Excellent written and oral communication skills; ability to communicate effectively and project a professional image when giving and taking information in writing, in person, and over the phone.
• Accurate typing/keyboarding skills; intermediate computer skills, including the use of word processing and spreadsheet software applications and e-mail.
• Ability to remain flexible in order to adapt to changes in the work environment.
• Ability to study and apply new information.
• Ability to take initiative and prioritize tasks; excellent time-management, problem-prevention, and problem-solving skills.
• Ability to work accurately with close attention to detail.
• Ability to travel to different branch locations as needed.
• Ability to maintain confidentiality of sensitive information.
• Ability to work with co-workers, members, and outside agencies professionally and tactfully.

Requirements

• A Bachelor's degree in Business Administration, Economics, Finance, or a business-related field, or an equivalent combination of education and financial industry-specific training. 
• Minimum of 8 years of experience in banking product management, member engagement, or a related field, with at least 5 years in a leadership role.
• Proven experience in product management, member engagement, portfolio management, financial institution product marketing, or related experience.
• Must have and keep a valid driver's license.
• Must be bondable.

Exempt starting salary range: $119,545 - $146,110, depending on experience.

This position is eligible for a hybrid work schedule (2 days onsite and 3 days remote per week).

To show our appreciation to employees, we offer:

• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Employer-paid Life Insurance
• Employer-Paid Short-Term and Long-Term Disability Insurance
• 401(k) retirement plan with employer matching
• Generous paid time off, starting at 12 hours per month
• 10 paid holidays per year
• 24 hours of paid volunteer time per year
• Employee Assistance Program
• Student loan paydown program
• Employee loan discount program
• Wellness incentives

Why employees are proud to work here:

• We provide financial education for youth and adults
• We provide grants to teachers in the valley
• We offer scholarships for local high school seniors headed to college

About us:

Located in the heart of the beautiful Willamette Valley, Oregon, Maps Credit Union offers a wide variety of services to over 80,000 members at 10 branch locations and supports over 300 employees. More than anything else, we believe in lifelong learning—not only about money and finances but in all areas of life. Our focus on lifelong learning is a result of our proud history as an educators’ credit union, dating back to our start in 1935. We passionately believe that the best way to navigate life’s great adventure is to do it together.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Salary : $119,545 - $146,110