What are the responsibilities and job description for the Lead Generation Specialist for Enterprise Sales position at Mapsly?
Are you an experienced Sales Development Representative looking to make a significant impact in a high-growth SaaS environment? Join us as a Lead Generation Specialist for Enterprise Sales and take full ownership of Mapsly's outbound lead generation efforts!
This is not your typical SDR role; we seek a self-motivated individual who can strategize, test, and optimize outbound prospecting campaigns. You will collaborate closely with leadership and marketing teams to drive pipeline growth and engage high-value prospects.
Responsibilities
- Own the outbound lead generation process : Develop and execute targeted outbound prospecting campaigns that generate high-quality leads.
- Strategic prospecting & personalization : Engage decision-makers using cold email, LinkedIn, calls, and creative outbound strategies.
- Experimentation & Optimization : Continuously refine messaging, targeting, and outreach sequences to maximize conversion rates.
- Lead Qualification & Handoffs : Identify high-potential opportunities and ensure seamless handoff to Account Executives.
- Data-Driven Decision Making : Use CRM and sales intelligence tools to track outbound metrics and optimize performance.
- Collaboration with Marketing & Growth Teams : Work closely with marketing to improve messaging, positioning, and campaign effectiveness.
- Multi-Channel Outreach : Drive engagement through LinkedIn networking, social selling, and targeted email sequences.
- Market Research & Account-Based Sales (ABS) : Develop an in-depth understanding of ideal customer profiles (ICPs) and industry trends.
Key Qualifications
What Mapsly Offers
To apply, submit your resume and a brief cover letter explaining why you're excited to shape the SDR function at Mapsly.
