What are the responsibilities and job description for the VP of Marketing (Growth-Oriented) position at Mapsly?
Are you a strategic thinker with a hands-on approach to growth marketing? At Mapsly, we are in search of a VP of Marketing who is passionate about driving transformative growth through innovative strategies. This role offers you the chance to take ownership of the marketing function—from brand development to demand generation—while emphasizing data-driven success and scalability.
We believe in a unique blend of product-led growth (PLG) and smart marketing strategies that include both outbound and inbound methods. You will collaborate closely with leadership, sales, and product teams to enhance the adoption, retention, and expansion of Mapsly.
Responsibilities
- Growth Strategy & Execution : Create and implement scalable, ROI-focused growth marketing initiatives across various channels, including organic and paid.
- Demand Generation : Streamline lead acquisition and conversion funnels encompassing PPC, SEO, content marketing, partnerships, and email automation.
- Brand Positioning & Messaging : Develop a compelling narrative that sets Mapsly apart in the CRM and field sales automation sectors.
- Partnerships & Integrations Marketing : Spearhead partnership building and co-marketing initiatives with CRM platforms and industry leaders.
- Product Marketing : Design engaging feature launches, case studies, and sales materials that facilitate better adoption and conversion.
- PLG and User Onboarding : Enhance the self-service trial experience by collaborating with product teams on in-app prompts, tutorials, and guided tours.
- Marketing Analytics & Experimentation : Establish A / B testing and tracking alongside marketing automation to refine CAC, LTV, and churn metrics.
- Community & Referral Growth : Launch customer referral initiatives, ambassador programs, and leverage existing revenue-sharing affiliate programs.
- Team Leadership : Recruit and guide marketing specialists as Mapsly continues to expand.
Key Skills & Experience
Nice-to-Have
What Mapsly Offers
To apply, please submit your resume and a cover letter outlining your enthusiasm for leading the marketing team at Mapsly.
