What are the responsibilities and job description for the Marketing Coordinator position at Marble Valley Regional Transit District?
Marble Valley Regional Transit District is looking to add a creative, self-driven Marketing Coordinator to our team!
The professional we are looking for will have visual, verbal and written communication expertise in marketing, sales and data analytics. The Marketing Coordinator will be pivotal in assisting with branding, internal and external communications, public events, social media and our website. They will help strategize and implement marketing efforts for the company and assist other team members in supervising key campaigns, conducting market research and reviewing ridership data.
Key Responsibilities:
- Develop, coordinate, execute, track and monitor strategic marketing campaigns.
- Conduct research and analyze market trends and customer behavior to maximize outreach, ridership and partnerships.
- Support branding and advertising.
- Support the Senior Leadership team with content and ideas.
- Work with HR to expand recruitment efforts.
- Grow the company's visibility and public awareness.
- Monitor company social media accounts.
- Be the point person for all advertising and social media posts and updates.
- Create reports and present significant information for service expansion and outreach.
- Attend meetings to discuss upcoming service changes, events, programs and any other objectives.
- Attend conferences and events to meet with vendors, partners and potential customers and deepen organizational connections.
- Monitor marketing budgets.
- Work with vendors when necessary.
- Oversee the successful publication of marketing materials.
- Coordinating marketing efforts between outside vendors and management.
Educational Requirements: A Bachelor's Degree in marketing and 2-5 years of previous experience. Or an Associate's Degree, a proof of internship and 3-5 years of previous experience. Or a high school diploma and the following certifications: Google Analytics Certification, Professional Certified Marketer- a certificate from the American Marketing Association and 3-5 years of experience and a marketing portfolio. Or a mix of these experiences that are equivalent.
Skills Required:
- Strong project management skills and the ability to plan and complete multiple ongoing projects.
- Creativity in planning and creating marketing materials like graphics and written content.
- Technology knowledge and the ability to work with computers, mobile phones and tablets to coordinate digital communication and strategies. Also, the ability to use computers to create and design marketing materials or analyze data with marketing software.
- Be a confident problem solver.
- Respond to a customer complaint on a social media.
Marketing Coordinator work environment:
- Much of the workday is in an office setting.
- Meeting with vendors in public or at their establishments.
- Will work closely with the Senior Leadership team members.
- Sitting at a desk for long periods.
- Communicate frequently using a phone and email.
- Use computers, printers, copiers, fax and phones.
MVRTD is committed to providing a workplace that includes people of diverse backgrounds and fully utilizes their talents to achieve its mission. MVRTD believes that an inclusive and diverse workplace culture enhances the performance of our organization and our ability to fulfill the agency’s mission.
MVRTD is an equal employment opportunities (EEO) employer to all employees and applicants for employment without regard to political or religious affiliation, race, color, national origin, place of birth, ancestry, age, sex, sexual orientation, gender identity, marital status, crime victim status, veteran status, disability, HIV positive status, or genetic information in employment or the provision of services. In addition to federal law requirements, MVRTD complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Job Type: Full-time
Pay: $23.00 - $25.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- Rutland, VT 05701: Relocate before starting work (Required)
Work Location: In person
Salary : $23 - $25