What are the responsibilities and job description for the Integrated Marketing Communications Sr. Specialist position at MARCOMM Inc.?
We're Hiring: Integrated Marketing Communications Sr. Specialist
At Marcomm, we specialize in providing innovative marketing solutions to meet the unique needs of our clients. With a strong focus on collaboration and expertise, our team is dedicated to delivering impactful marketing strategies and exceptional results. By joining our team, you'll have the opportunity to work on exciting projects, collaborate with cross-functional teams, and make a meaningful impact in a dynamic, fast-paced environment.
Primary Responsibilities
This role involves leading and executing strategic integrated marketing plans that connect online and offline customer experiences. Responsibilities include:
- Leading digital and integrated customer experiences through innovative promotions, cohesive brand narratives, and modern communication strategies.
- Planning and developing holistic communications programs to increase awareness and drive purchase intent for branded products across B2B audiences globally.
- Managing the execution of integrated marketing program strategies and assets while ensuring alignment with cross-functional teams and colleagues.
- Collaborating with marketing agency partners and fulfillment vendors to ensure strategic alignment and excellence in execution.
- Defining and aligning teams on S.M.A.R.T. objectives, ROI analyses, and campaign metrics to measure engagement and campaign effectiveness.
- Providing thought leadership and modern marketing expertise aligned with business objectives and growth initiatives.
- Proactively managing approved project budgets and tracking progress.
- Ensuring brand compliance in all materials, including visual, verbal, written, and image identity.
Additional Job Description
Qualifications
To succeed in this role, candidates must meet the following qualifications:
- Bachelor’s degree or higher from an accredited university.
- At least seven (7) years of experience in agency (account, strategy, or digital roles) and/or corporate/business marketing communications.
- Minimum of five (5) years of experience leading and presenting to cross-functional teams.
Preferred Qualifications
- Proven ability to translate marketing objectives into detailed communication plans with measurable KPIs.
- Strong interpersonal and communication skills to effectively persuade and collaborate in a cross-functional environment.
- Exceptional organizational and time management skills with an eye for detail and prioritization.
- Strong facilitation, presentation, and creative brief-writing skills.
- Customer-centric mindset with enthusiasm, passion, and curiosity.
- Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams) and marketing/analytic software such as Eloqua, Adobe Analytics, Salesforce, Workfront, Sprinklr, and Accutics.
- Excellent writing skills and ability to think analytically.
- Fluent in French Canadian language.
About Marcomm
At Marcomm Inc., we specialize in connecting innovative marketing professionals with forward-thinking companies. As an industry leader in providing contract and permanent marketing talent, Marcomm focuses on building relationships and fostering professional growth. By joining Marcomm, you become part of a dedicated team that values collaboration, creativity, and excellence. Let us help you take the next step in your career.
