Paid Media Strategist

We're Hiring: Paid Media Strategist

At Marcomm, we specialize in delivering strategic marketing solutions that drive engagement and business success. Our team thrives on creativity, innovation, and data-driven decision-making. We are committed to helping brands maximize their marketing impact through expertly crafted paid media strategies. By joining Marcomm, you’ll collaborate with industry leaders and work on dynamic projects that push the boundaries of digital media.

Position: Paid Media Strategist

Job Summary

We are seeking a talented and experienced Paid Media Strategist to join our team on a contract basis. The ideal candidate will have a strong background in digital media strategy, with expertise in paid search, paid social, and paid media. This role will support our Integrated Marketing Campaign teams in creating and assessing media plans, managing media buys, and optimizing media mix and budgets across global campaigns.

Key Responsibilities

• Global Paid Media Strategy: Develop and execute digital media strategies across all channels, including social, search, and display. Provide initial and ongoing recommendations for media mix and budget optimizations based on audience, platform, and budget realities. Critically assess agency work for paid media activations internationally.
• Third-Party Media Buys: Strategize, plan, and manage third-party media buys, including launch, monitoring, and optimization internationally, working with multiple stakeholders.
• Agency Collaboration: Serve as an expert and internal counterpart to paid media and creative agencies, ensuring alignment with strategy and execution best practices.
• Activation: Enter data and manage media-related tasks within designated tools, ensuring alignment with corporate processes. May include Claravine, Sprinklr, Google Ads, LinkedIn, and other media platforms.
• Campaign Optimization: Contribute to campaign performance by bringing data-informed expertise and making recommendations for testing new techniques and optimizations.
• Internal Upskilling: Assist in upskilling internal team members on media strategies, tools, and best practices to enhance overall marketing effectiveness.

Qualifications

Required Skills & Experience

• Proven experience in digital media strategy and activation, particularly in Google paid search, third-party ad buys, and LinkedIn paid campaigns.
• Strong analytical skills with the ability to critically assess media plans and agency work.
• Excellent English communication and relationship management skills.
• Experience in media mix and budget recommendations.
• Ability to manage third-party media buys from planning to execution.
• Proficiency in Google Ads, LinkedIn Ads, and other paid media tools and platforms.
• Familiarity with pixels, tags, and tracking methods for performance analysis.
• Experience in media campaign optimization and implementing data-driven improvements.
• Ability to work collaboratively with agencies and cross-functional, internationally located teams.
• Ability to quickly learn about and support multiple businesses, geographies, target audiences, and campaign objectives to align strategies and optimizations to business and customer needs.

Preferred Skills & Additional Experience

• Knowledge of Amazon advertising and other media platforms.
• Experience in on-page SEO and SEMRush.
• Proficiency in additional languages is a plus.
• Ability to create ad creative and optimize creative performance.
• Experience with Claravine and Sprinklr for media management and analytics.
• Prior experience in corporate media enablement and governance.
• Experience or interest in social media community management.

About Marcomm With over 30 years of experience, Marcomm Inc. specializes in empowering marketing, digital marketing, UX/UI, and communication professionals. We are passionate about connecting talented individuals with opportunities that drive growth—for our clients, our team members, and the communities we serve. Joining Marcomm means becoming part of a collaborative, innovative, and values-driven organization committed to your success.