iCR8 Sports Marketing Workshop hosted by Philadelphia 76ers | 2025

Overview :

The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with the Philadelphia 76ers and Moet Hennessy are looking for a dynamic group of (25) Greater Philadelphia area students and professionals for its five-day Sports Marketing Workshop.

The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today's premier players in the industry of Sports Marketing.

Workshop teams will be briefed on a specific assignment focused on the 76ers and Moet Hennessy Corporate Partnership and will be responsible for putting together a multi platform marketing campaign, which will be reviewed by guest panelist on the last day of the workshop.

• One standout participant will be selected by the organization as the MVP to attend MGP's iCR8 Summer BootCamp located in Los Angeles, California. In addition there will be multiple opportunities for participants to network with 76ers and Moet Hennessy staff and partnering brands hiring mentors.

Candidate Criteria

APPLICATION DEADLINE - February 14th 2025

Confirmation for all participation will be sent by February 17th

Workshop Schedule & Events : (Subject to Change)

Philadelphia 76ers Hennessy Marcus Graham Project

Dates : Sunday, March 2 - Thursday, March 6

Sunday, March 2nd

Location : TBD

6 : 00pm - 9 : 00pm - Opening Reception

Monday, March 3rd

Location : 76ers Training Complex - 3 Banner Way, Camden, NJ 08103

Timeline

9 : 00am - 10 : 00am - Check-in and breakfast

10 : 00am - 11 : 15am - Sports Activation & Partnerships Career Panel Session

11 : 25am - 12 : 15pm - MGP Bootcamp Overview and Panel Session

12 : 15pm - 1 : 15pm - Lunch

1 : 20pm - 2 : 00pm - Sports Marketing Career Panel

2 : 00pm - 2 : 45pm - Assignment Roll Out

3 : 00pm - 5 : 00pm - Working session

7 : 00pm - 9 : 30pm - 76er Game Night

Tuesday, March 4th

Location : 76ers Training Complex - 3 Banner Way, Camden, NJ 08103

Timeline

9 : 00am - 10 : 00am - Breakfast w / Assignment Q&A

10 : 00am - 11 : 30am - Agency Mentor Session

11 : 30am - 12 : 15pm - Arena Tour

12 : 15pm - 1 : 15pm - Break for Lunch

1 : 15pm - 4 : 00pm - Team Work Sessions

4 : 00pm - End of Day Wrap Up

Wednesday, March 5th

Location : 76ers Training Complex - 3 Banner Way, Camden, NJ 08103

Timeline

9 : 00am - 10 : 00am - Breakfast w / Assignment Q&A w / Team Hennessy

10 : 00am - 10 : 30 am - Keynote Speaker

10 : 30am - 12 : 00pm - Team Work Session

12 : 00pm - 1 : 00pm - Break For Lunch

1 : 00pm - 4 : 00pm - Team Work Session

4 : 00pm - End of Day Wrap Up

Thursday, March 6th

Location : Philadelphia 76ers - Wells Fargo Center

Timeline

9 : 30am - 10 : 00am - Arrival

10 : 00am - 12 : 00pm - Group Presentations

12 : 00pm - 1 : 30pm - Break For Lunch (Judges Make Decisions)

1 : 30pm -2 : 00pm - Judges Give Feedback / Winners Announced

2 : 00pm - 2 : 30pm - End of Presentations Wrap-up

4 : 00pm - 6 : 00pm - Hennessy Culmination Dinner