Senior Manager of Paid Social

Senior Manager of Paid Social

About Marin Skincare

Marin is a quickly growing skincare brand in Portland, ME seeking an ambitious, experienced Senior Manager of Paid Social to join our high-performing, purpose-driven team. We’re a four-year-old startup that creates Glycoprotein-powered skincare products for people with dry, damaged, eczema-prone skin, using a regenerative protein found in lobster as the key ingredient. Building upon explosive YoY DTC growth, we’re excited to welcome a hungry marketer to be instrumental in scaling our creative, data-driven paid social engine. 

Learn more about us and our story at www.MarinSkincare.com.

About the Role

Joining the team at a stage of rapid growth, you’ll own the paid funnel, bringing a perfect blend of quantitative and qualitative to scale a performance-driven, highly creative paid social machine. Together with our Founders, marketing, creative and media-buying team, you’ll co-develop strategy and be ultimately responsible for the start-to-finish execution of paid social campaigns across Meta, TikTok, Google, YouTube, and emerging platforms to drive rapid, efficient, profitable growth.

This role is as tactical as it is strategic; on a daily basis you’ll be hands-on concepting new ad creatives, making, sourcing and edits assets, developing and optimizing post-click experiences from landing pages creation to conversion rate optimization, and everything in between to exceed ambitious revenue targets.

We’re looking for someone who lives and breathes paid social – a hungry, quant and qual performance marketer at heart, obsessed with testing, learning, and iterating, with a deep understanding of storytelling, social, modern advertising and building a high-growth, profitable DTC brand. Your ability to blend data-driven decision-making with creative storytelling will be the key to driving Marin’s continued explosive growth.

About You

You are a paid social powerhouse with an analytical brain and out-of-the-box creative eye. You thrive in a fast-paced, dynamic environment, and are proactive, with a radical bias for action. You possess a deep understanding of both creative and analytical metrics, with a clear understanding of how ad positioning, psychology and editing ultimately layers up to performance targets, LTV and the P&L.  It’s not about just “spending marketing dollars” for you - it’s thoughtfully spending dollars as effectively as possible with a holistic appreciation for brand, creative, retention, growth rate and profitability.

With a strong background in DTC marketing, and the hunger to own a critical revenue-driving function of a high-growth business, you’re the kind of person who:

• Nerds out over hooks, view-through-rates, CTAs and discovering a new ad style, as much as you do CPCs, CTRs, ROAS, MER and LTV
• Has played a significant role in scaling brands from 7 to 9 figures using paid social.
• Is obsessed with testing – from creative angles to audience segments to landing pages.
• Is a proactive “do-er” who thrives in an entrepreneurial environment where you’re empowered to take ownership and drive results. 
• Isn’t afraid to get tactical and “in the weeds”, able to develop scrappy content to fuel the machine at the drop of a hat, and be the video editor to bring creatives to the finish line.
• Understands how to balance brand and performance, crafting ads that sell while staying true to Marin’s mission and identity.
• Screenshots ad creatives on a daily basis and clicks-through to dissect funnels.

Come join the team and become an integral part of our culture, which as a quickly growing startup bringing life-changing skincare products to a nationwide customer base, necessitates hard work and high energy, balanced with valuing our team members’ quality of life and fulfillment in the work we do. We’re excited to bring on people who are ready to ‘lean in,’ be invested in growing the brand as much as they’re invested in growing themselves personally and professionally, and join us on the impact-driven journey that is Marin.

Position Reports To

Chief Executive Officer

Responsibilities

• Own, manage, and scale paid social across Meta, TikTok, Google, and emerging platforms to meet monthly revenue objectives, optimize efficiency and maximize ROAS.
• Co-develop, execute and iteratively test full-funnel paid media strategies (ad creative and post-click), including acquisition, retargeting, and conversion.
• Work closely with the CEO, Founders, Senior Manager of Marketing, Senior Brand Designer and Media buyer to ideate, create/source, edit and test high-performing video and static ad creatives across channels
• Analyze creative, test and campaign performance and translate insights into actionable strategies for continuous improvement.
• Identify opportunities to test new channels, ad formats, and technologies to drive incremental revenue growth.
• Weekly, monthly and quarterly reporting on data, results, and strategy recommendations to Leadership team, Board and stakeholders.

Experience and Skills Required

• 5-7 years of experience in paid social performance marketing, with a proven track record of managing and scaling DTC brands.
• Deep expertise with Meta Ads Manager, TikTok Ads Manager, Shopify, Google Analytics, Motion, Canva or Figma, video editing apps and website page builders.
• Strong analytical mind with the ability to interpret data, draw insights, and take action.
• Experience managing $500k monthly ad budgets, with a deep understanding of how to scale spend profitably, particularly what’s required on the creative side. 
• A keen understanding of creative strategy, with the ability to brief, ideate, and optimize high-performing ad creatives.
• Moderate video editing and graphic design skills necessary to generate winning ads.
• Hands-on experience with landing page testing, CRO, and post-click optimization.
• A scrappy, resourceful, “everything is figure-outable” attitude – able to operate independently while collaborating effectively with a small but mighty team.
• A positive, growth mindset – obsessed with testing, learning, and improving every day.

Nice to Have:

• Experience in beauty, skincare, or CPG DTC brands.
• Knowledge of Shopify, Shopify apps and third-party attribution tools like Triple Whale or Northbeam.

Why Join Marin

• Be part of a fast-growing startup making a real impact on people’s lives, with positive, ambitious people who enjoy what they do and who they do it with.
• A collaborative, entrepreneurial culture where your ideas and contributions matter.
• Competitive salary, health benefits and opportunity to earn participation in the company’s long-term success in the form of stock options.
• Opportunity to own and scale a critical function in a rapidly expanding company.

Marin Skincare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.