What are the responsibilities and job description for the Field Sales Manager - Miami, FL position at Mark Anthony Brands Inc.?
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack and Más by Messi™.
The Manager, Field Sales is responsible for managing all aspects of MABI brands in the assigned market as well as oversee and implement distributor planning, programming, and account execution. Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business.
Business Outcomes:
Handles moderately complex issues and refers more complex issues to higher-level peers or leaders
People and Teams:
May provide mentorship or training to peers
Know-How:
Progressive knowledge of concepts and business processes and how they can be applied or integrated into the business
Accountabilities & Impact:
- Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan. Monitor and analyze assigned territory budgets
- Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
- Responsible for plan and management of WABP.
- Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.
- Monitor and track marketing programs.
- Control operating and A&P expenses and manage budget and expenses appropriately.
- Depending on the size of the market, may have direct reports.
- Keep abreast of competitive trends and report appropriate development
Monthly Focus:
- 12 days (60% of time) managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display, and ad feature execution. In addition, evaluate Retail Manager selling skills.
- 4 days (20% of time) managing all wholesaler issues and meeting to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.
- 4 days (20% of time) managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.
Skills & Experiences Needed:
- 5 years of sales experience
- 3 years’ experience working with distributors/wholesalers, 3 years’ experience in beverage category
- Strong Analytical and math skills for budgeting, analysis, etc.
- Microsoft Office (PowerPoint, Word & Excel) – ability to develop and present
- Ability to travel as necessary
- Bachelor's Degree preferred
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
