Lead the development and execution of Region Marketing Plan for the Liquid Refreshment Beverage (LRB) portfolio. The Manager- Partnerships and Events will lead regional A&P planning, regional sampling and event strategy, localized media (e.g., OOH, truck wraps), all while championing brand standards and national campaigns with the field sales function, customers and distributors. This individual will drive these field marketing plans and activate events to achieve Retailer / Distributor / Regional Sales objectives, and Brand & Consumer objectives (equity, relevance and loyalty).
Accountabilities :
- Lead development & implementation of a comprehensive regional marketing program to enhance brand visibility and engagement within the seven MAG US regions.
- Lead distributor & regional customer marketing communication
- Develop customized media plans with wholesalers and regional customers
- Champion Brand Standards and National Marketing Plan
- Adopt and adapt US playbook for local markets, performance reporting, and agency / vendor roster management.
- Partner with localized agencies to deliver best-in-class activation / sampling programs.
- Ensure consistency in brand messaging and representation across all regional marketing efforts, maintaining a cohesive brand image.
- Responsible for overall regional marketing planning & strategy, execution & coordination, stakeholder & agency management, metrics & reporting, budget management
Key Metrics & Financial Targets :
Delivering on Retailer & Sales objectives, incl. Volume, Dollars SalesDelivering on brand goals, including Trial %, sampling metricsBrand Awareness and Brand Health growthManaging to agreed-upon A&P budgetConsumer engagement & connections impactMaintaining category and functional expertiseOwn :
Development and execution of regional marketing strategies and plans, including sampling, events, and media in collaboration with internal and external partnersRelationship building with new and existing vendors / associations to drive market penetrationInfluence :
Regional A&P, Wholesaler funded marketing activitiesStakeholder management including Internal (Marketing, Sales, Finance) and external (customers, distributors, agencies) to build best in class programmingVeto :
Regional / local events that do not match global brand guidelines or brand growth aspirationsCritical Relationships :
Regional / Field Sales, FinanceNational Brand Team (Sampling / Events, Media, Shopper)Global Brand TeamRegional Marketing playbooks, and calendarsIn Market executionSkills Needed To Be Successful :
4-6 years working directly with field marketing & sales, ideally in CPG / F&BProven track record of driving business growth through field marketing, including local sampling / events & mediaHands-on, self-driven, self-motivated, execution-oriented, with a can-do collaborative approach.Ambitious, growth mindset, with an ROI-driven approach.Hands-on project management experience running multiple initiatives and deliverables simultaneously.Proven ability to think creatively, coupled with strong analytical skillsExperience and confidence in communicating with senior leadership- both internal and external (e.g., customers and distributors)Extraordinary Leadership Expectations :
Ability to think BIG, ambitiously curious and daringly disruptive to develop and deliver new programs that set us apart and breakthrough with consumers.Staying ahead of the curve by introducing unique, new ways to engage with Shoppers & Consumers.Agility- ability to adapt quickly to internal and external factorsCompensation :
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary from $83,000 to $104,000, based in Chicago, ILBonus plan designed to recognize company performance and individual contributionsComprehensive health and welfare benefitsCompany matching 401(k) contributionsPaid time off including annual leave, paid sick time and holidaysExtensive opportunities for training, development, and career growth
Salary : $83,000 - $104,000
