MARKETING SPECIALIST

Marketing Specialist - Role & Responsibilities

The Content Marketing Specialist role is responsible for supporting the marketing department, company and agents with strategic marketing initiatives including but not limited to the following below :

• Lead client-facing communication efforts company-wide, including via email, text, website, social, in-person and phone communications.
• Lead communication research
• Support email marketing development and expansion in Journey builder including reporting on journey performance and increasing conversion down funnel
• Support personalized content technology and strategy in Marketing Cloud or other marketing automation system
• Assist with platform and tools research as it relates to lifecycle marketing capabilities and opportunities.
• Oversee SEO and Blog strategy, including ideation and execution of content.
• Support reporting to key stakeholders on consistent cadence (Monthly, quarterly and annually) on communication progress and opportunities across platforms.
• Lead candidate and new-hire communication efforts company-wide, supporting the talent acquisition, onboarding and training departments with their communication needs.
• Create and execute a company-wide communication production process for departments to create new content.
• Lead public relations efforts including drafts of press releases for approval, approval or releases, and distribution by deadlines.
• Develop and support a QA process for all communication needs company-wide.
• Lead independent-contractor copywriters (as needed) and project management of all graphics and creative as it relates to collateral and lifecycle content.
• Hire and oversee on-going secret shopper program for audits and insights into client journey and opportunities.
• Lead audits of website for accurate and up-to-date messaging, awards and stats, plus improved organic performance and ranking.

Additionally, you will support and assist with the following :

Proficiencies Growth Opportunities