What are the responsibilities and job description for the Email Marketing Specialist position at Market Performance Group LLC?
ABOUT MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
ABOUT E.A. LANGENFELD
Founded in 1960, E.A. Langenfeld (EAL) is a trusted partner to leading brands in the hardware, home improvement, and retail space. With a deep understanding of the industry and a suite of customizable services - including national sales support, category management, design and print services, e-commerce management, and more - EAL simplifies the complexities of retail to drive growth and enhance the customer experience.
JOB OVERVIEW
E.A. Langenfeld is seeking a motivated and creative digital marketer with a passion for email marketing to join our growing team. This role is responsible for developing and executing email campaigns, managing segmentation/email lists, analyzing key performance metrics, and collaborating closely with the design team to create engaging campaigns for numerous brands across the hardware channel.
As we continue to enhance our email marketing strategies, experience with A/B testing is a plus but not required. Familiarity with graphic design is also beneficial but not a requirement.
KEY RESPONSIBILITIES
? Develop, execute, and optimize email marketing campaigns that align with our client's business objectives, including email blasts, newsletters, automated emails and drip campaigns.
? Manage segmentation/email lists and ensure email deliverability by maintaining list hygiene. Knowledge in SPAM compliance regulations is a plus.
? Track key performance metrics (open rates, click-through rates, conversions) and provide insights to share campaign success and refine email strategies.
? Maintain and enhance responsive email templates within Pardot to ensure emails are mobile friendly and appear accurately across email clients (Outlook, Gmail, Apple Mail, etc.).
? Collaborate with internal teams to effectively conceptualize, craft messaging and campaigns to effectively engage B2B customers.
? Conduct A/B testing to enhance campaign performance and user engagement.
? Stay current with email marketing trends, tools and best practices to bring fresh and innovative ideas to the team.
·
REQUIRED EXPERIENCE AND EDUCATION
·
? Bachelor’s degree
? 2 years experience in email marketing or digital marketing (preferred).
? Strong understanding of email marketing best practices, including segmentation, analytics and optimization.
? Knowledge in key marketing principles (email marketing, digital marketing, content marketing).
? Excellent organizational skills and attention to detail.
? Experience with Pardot/Salesforce Marketing Cloud Account Engagement or similar email marketing is helpful.
? Portfolio of past email marketing work is beneficial.
DIVERSITY AND INCLUSION
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
