What are the responsibilities and job description for the Digital Syndication Specialist position at Market Performance Group?
Brief Description
DIGITAL SYNDICATION SPECIALIST
About Mpg
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
POSITION DETAILS
Job Overview
Develop and implement syndication strategies using PIM/DAM technologies to optimize product information distribution across retail channels, ensuring alignment with client objectives and market demands.
Key Responsibilities
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
© 2025 Market Performance Group
All rights reserved.
DIGITAL SYNDICATION SPECIALIST
About Mpg
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
POSITION DETAILS
Job Overview
Develop and implement syndication strategies using PIM/DAM technologies to optimize product information distribution across retail channels, ensuring alignment with client objectives and market demands.
Key Responsibilities
- Syndication Strategy Implementation: Conduct client PIM evaluation audits and develop syndication strategies that optimize product information accuracy and retrieval across multiple retailer platforms.
- Template Customization: Customize and optimize retailer templates to maximize PIM efficiency and provide strategic feedback on templates and best practices.
- Performance Monitoring: Manage the upload and monitoring of product information through Salsify or Syndigo and make strategic adjustments based on analytics and retailer feedback.
- Cross-functional Client Collaboration: Collaborate with client teams and PIM leads to ensure alignment of syndication strategies and goals.
- Client Interaction: Engage directly with clients to gather requirements and provide updates on syndication project's progress.
- Internal Training and Playbook creation: Create syndication SOP's and training decks for team and clients in best practices or new PIM features.
- Internal Process Enhancement: Assist with optimizing internal processes and team management.
- 2 – 5 years digital syndication and eCommerce experience with a deep understanding of PIM and DAM solutions.
- Expertise in Syndigo or Salsify.
- Understanding new item setup and product maintenance major retailer an advantage.
- Experience onboarding, integration and implementation of a PIM solution a plus.
- Demonstrated understanding of best-in-class digital shelf content.
- Strong track record of proactive planning and managing multiple players across multiple projects.
- Excellent communication and collaboration skills.
- Excellent organizational skills with the ability to multitask, prioritize and manage many ongoing projects.
- Digitally savvy with an ability to quickly learn new software and systems.
- Strong attention to detail and the ability to work under tight deadlines.
- Ability to work and learn independently.
- Strong Microsoft Excel skills.
- A pro-active “can-do” attitude.
- Comprehensive health benefits 401K
- Unlimited PTO paid parental leave
- DEI&B-focused workplace
- Professional development opportunities
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
© 2025 Market Performance Group
All rights reserved.
