What are the responsibilities and job description for the MarketBridge is hiring : SEM Manager in Boston position at MarketBridge?
Who We Are :
Marketbridge is a growth consulting and marketing firm dedicated to helping modern leaders accelerate performance with no signal loss from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. We partner with some of the world’s largest and most ambitious brands, providing innovative solutions that drive commercial agility and long-term success.
Role Overview :
We're seeking a highly skilled and motivated SEM Manager to join our dynamic team, taking on a critical role in managing paid search accounts and driving campaign success for our clients. If you are an analytical, results-driven paid search expert with a passion for optimizing campaigns and paid search spend, this may be the role for you.
What you’ll be doing :
As an SEM Manager, you will be responsible for directly managing and optimizing clients' paid search campaigns across primary platforms (Google Ads, Microsoft Ads, Bing etc.). You will oversee account performance, budgets, and optimizations, ensuring we meet key KPIs and achieve client objectives. This role requires a deep understanding of search engine marketing, excellent communication skills, and a results-oriented approach.
Key Responsibilities :
Campaign Strategy & Execution :
- Develop, implement, and manage comprehensive paid search strategies for primarily B2B SaaS clients, ensuring alignment with client goals and business objectives
- Execute, monitor, and optimize PPC campaigns on Google Ads, Microsoft Ads, and other relevant platforms.
- Conduct keyword research, including generation of new keywords, analyzing search query reports (SQRs) to add negative keyword
- Bid and targeting management and optimization
- Develop and refine ad copy bid and targeting to drive quality leads and maximize ROI
Account Management :
Optimizations & Reporting :
Collaboration & Continuous Learning :
Qualifications :
Our Culture :
Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market. At Marketbridge, you’ll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you’ll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual’s voice, fostering genuine connections and a sense of belonging. Here, you won’t just watch the industry evolve—you’ll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.
Benefits & Perks
At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to :
Note : This position requires candidates to be eligible to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer.
This role is remote, but our ideal candidate is able to work EST hours.
We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role will be $75,000 to $90,000 USD.
Salary : $75,000 - $90,000