What are the responsibilities and job description for the Vice President, Content Insights & Custom Research position at MarketCast?
Vice President, Content Insights & Custom Research.
Location – LA (Hybrid - 3 days in-office)
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
#FandomIsOurJam
About The Role
As a VP, Content and Custom Research, you will play a crucial role in driving client satisfaction and growth. This role is responsible for leading the team to deliver best-in-class content insights and custom research across the campaign lifecycle. As VP, you will be responsible for bringing together all of the MarketCast research for our Media, Sports & Entertainment vertical. This is a high visibility role which involves collaborating with the commercial team to lead business development initiatives, building connections across service lines and ensuring outstanding client outcomes for your research team's projects. This position will require expert understanding of custom research data and the ability to create data-driven stories.
We’re Looking For Someone Who
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com
Per the pay transparency law, the hiring range for this position is $160,000 to $180,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, enhanced mental health resources (Modern Health), free access to the HealthJoy, 401K match from day one, “flex time off," career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.
CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.
Location – LA (Hybrid - 3 days in-office)
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
#FandomIsOurJam
About The Role
As a VP, Content and Custom Research, you will play a crucial role in driving client satisfaction and growth. This role is responsible for leading the team to deliver best-in-class content insights and custom research across the campaign lifecycle. As VP, you will be responsible for bringing together all of the MarketCast research for our Media, Sports & Entertainment vertical. This is a high visibility role which involves collaborating with the commercial team to lead business development initiatives, building connections across service lines and ensuring outstanding client outcomes for your research team's projects. This position will require expert understanding of custom research data and the ability to create data-driven stories.
We’re Looking For Someone Who
- Is passionate about uncovering the strategic and tactical insights within data & believes there is always a data-driven story to be told, you just have to find it.
- Is an expert at analyzing and articulating actionable, quantitative and qualitative insights in a manner that is accessible to all types of clients – research to marketing to C-suite.
- Is an expert in content insight and custom research methodologies in the Media & Entertainment vertical
- Can quickly establish a trusted relationship with clients as their Media, Sports & Entertainment guru – your directive is not to be just another vendor, but to be a valued SME and partner.
- Has a proven track record of ensuring high quality insights – both strategic & tactical – and that client deadlines are consistently met.
- Can take large amounts of data and quickly create insights, turning them into well-polished and visually compelling decks (inc. PPT, Google Slides, Keynote).
- Develop and sustain strategic relationships with key client accounts.
- Drive client satisfaction and growth through a deep understanding of their goals and objectives.
- Lead thought leadership activities, offering insights and guidance to clients on industry trends and research innovations.
- Is effective at mentoring the team, inspiring them to grow both personally and professionally and setting them on a course for success.
- Is a multi-tasking maven – your ability to efficiently organize, prioritize and reassess on the fly is second to none.
- Is an expert problem-solver – you are the person others seek out to help assess the issue, evaluate potential solutions, and implement a plan, especially as it relates to scope creep.
- Is experienced at identifying new business opportunities within existing client relationships & introducing/applying new methodologies where/when appropriate.
- Is adept at picking up new methods quickly - can jump in and learn our ad research product suite/applications and research methodologies & apply these to grow client relationships.
- Gets excited about knowledge sharing on topics including methodology, best practices for both internal and external audiences.
- Can cultivate a high-performing team environment by fostering collaboration, encouraging continuous learning, and promoting the adoption of a client-centric mindset.
- Will spearhead the professional development of team members, providing guidance and mentorship opportunities to enhance their expertise in advertising research, client management, and strategic consulting.
- 15 years of market research and Content insights or Custom research experience required.
- In-depth experience in, and passion for, Media & Entertainment
- A Bachelor’s degree in Social Sciences, Economics, Business, Marketing, Statistics or a related field. Advanced degree in a related field a plus.
- Keen attention to detail is essential.
- Very strong written, communication and presentation skills.
- Proficiency in Microsoft suite and advanced presentation skills required; strong data visualization in PowerPoint, Keynote and Google Slides essential.
- Medical, Dental, Vision
- 401(k) Company Match
- Flex Time
- Health & Wellness Events & Benefits
- Professional & Personal Growth & Learning Opportunities
- And, more
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com
Per the pay transparency law, the hiring range for this position is $160,000 to $180,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, enhanced mental health resources (Modern Health), free access to the HealthJoy, 401K match from day one, “flex time off," career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.
CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.
Salary : $160,000 - $180,000
