What are the responsibilities and job description for the Media Data Analyst Job at Marketing Architects in Minneapolis position at Marketing Architects?
Job Description
Job Description
MEDIA DATA ANALYST
Location : Remote
Status : Full Time
Hey statistics savants and math wizards − analyze this : can you look at a haystack of data and tease out the needles of insight? Do you love solving puzzles using logic and problem-solving skills? Do you crave an opportunity to blend your innovative mind with your love of data? Do you relish a future brimming with big data, AI and machine learning? If you are ready for an opportunity to tell stories with data that drive multimillion-dollar advertising decisions, then this is the opportunity you have been waiting for.
We’re an All-Inclusive television advertising agency with our home base in Minneapolis. However, you can work from anywhere that works for you including cities like Chicago, Atlanta, New York, Austin, Portland and more.
ROLE OVERVIEW
This intermediate-level role, reporting to the VP of Media Analytics and plays a critical part in supporting cross-functional teams across the organization. As a Media Data Analyst, you’ll be in charge of transforming data into actionable insights that drive media strategy. You’ll work with proprietary tools, predictive models and automation to optimize TV and streaming ad buys.
Your responsibilities will include :
Creating new metrics, tools, and models to inform Linear TV and Streaming buys
Implementing predictive modeling techniques, including machine learning and data science applications
Extracting key insights and trends from large datasets to drive strategic decisions
Supporting continued evolution of our propriety AI-powered media buying tool
Automating and enhancing current processes to increase efficiency
Working with cross-functional teams to implement data visualization (utilizing Domo, Tableau, etc.)
Conduct pricing efficiency analyses to maximize ad spend
Analyzing trends of the TV & viewership landscape
Providing insights from industry research to support strategic planning
QUALIFICATIONS
2 years of data science or advanced data analytics experience, preferably in TV advertising.
Experience using Excel to clean, manipulate, analyze and visualize data.
Proficient programming in SQL and at least one additional programming language (R, Python, SAS, etc.).
Confidence in presenting and debating data-driven insights.
Expert-level skills in at least one data visualization tool (Tableau, Domo, etc.).
BENEFITS OVERVIEW
We offer rewarding careers that encourage growth while providing industry-leading benefits including :
100% employer-paid medical, dental and disability, with vision option
Generous 401(k) matching Flexible paid time off, 9 paid holidays plus 2 floating holidays
Paid parental leave (for birthing and non-birthing parents, including adoption)
Annual office supply allowance, monthly internet stipend, and employer-paid cell phone
Opportunities to connect virtually, and in-person twice a year with our fully remote team
COMPANY OVERVIEW
Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale, and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and inspiring ways for more than 25 years.
We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Our remote-friendly work model supports flexibility across the US, however we are currently unable to support employment in California. We are unable to consider applicants who live outside of the US.
At this time, we're not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future. This includes, but is not limited to : F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.
The actual base pay is dependent upon many factors, such as : training, transferable skills, work experience, business needs, location and market demands. The base pay range is subject to change and may be modified in the future.
LI-Remote
Compensation Range : $75K - $90K
Salary : $75,000 - $90,000
