What are the responsibilities and job description for the Marketing Agent position at Marketing Consultancy Lab?
Job Title: Marketing Agent
Location: San Antonio, TX
Position Type: Full-Time
Job Summary: We are looking for a dynamic and creative Marketing Agent to join our growing team. In this role, you will be responsible for developing and executing marketing strategies, promoting brand awareness, and helping to drive customer engagement. The ideal candidate should be an excellent communicator with a passion for innovative marketing tactics and a solid understanding of current trends in digital and traditional marketing.
Key Responsibilities:
- Conduct market research and analyze customer needs to inform marketing strategies.
- Manage social media accounts and create engaging posts to drive customer interaction.
- Collaborate with sales and creative teams to ensure consistent messaging and brand identity.
- Monitor and report on marketing campaign performance and make data-driven recommendations for improvement.
- Coordinate promotional events, trade shows, and product launches.
- Build relationships with key influencers, partners, and media outlets.
- Stay updated on industry trends and competitor activities to remain competitive.
Requirements:
- Strong understanding of digital marketing channels, social media platforms, and tools.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Creative thinking and problem-solving skills.
- Proficiency in marketing software (e.g., Google Analytics, CRM tools, etc.) is a plus.
- Strong organizational skills and attention to detail.
