What are the responsibilities and job description for the Marketing Strategist position at Marketing Consultancy Lab?
Job Title: Marketing Strategist
Location: Rochester, NY
Job Type: Full-Time
Job Summary
We are seeking a highly motivated and innovative Marketing Strategist to develop, implement, and oversee marketing initiatives that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a strong analytical mindset, creative problem-solving skills, and a deep understanding of digital and traditional marketing channels.
Key Responsibilities
Location: Rochester, NY
Job Type: Full-Time
Job Summary
We are seeking a highly motivated and innovative Marketing Strategist to develop, implement, and oversee marketing initiatives that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a strong analytical mindset, creative problem-solving skills, and a deep understanding of digital and traditional marketing channels.
Key Responsibilities
- Conduct market research and competitor analysis to identify trends and opportunities.
- Plan and manage multi-channel marketing campaigns, including digital, social media, content, email, and paid advertising.
- Collaborate with cross-functional teams, including sales, product development, and design, to align marketing efforts.
- Analyze marketing data and campaign performance to optimize strategies and improve ROI.
- Develop content strategies that resonate with the target audience.
- Stay up-to-date with industry trends and emerging marketing technologies.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with marketing analytics tools (Google Analytics, SEMrush, etc.).
