What are the responsibilities and job description for the Marketing Strategist position at Marketing Consultancy Lab?
Job Description
Job Description
Job Title : Marketing Strategist
Location : Rochester, NY
Job Type : Full-Time
Job Summary :
We are seeking a highly motivated and innovative Marketing Strategist to develop, implement, and oversee marketing initiatives that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a strong analytical mindset, creative problem-solving skills, and a deep understanding of digital and traditional marketing channels.
Key Responsibilities :
Conduct market research and competitor analysis to identify trends and opportunities.
Plan and manage multi-channel marketing campaigns, including digital, social media, content, email, and paid advertising.
Collaborate with cross-functional teams, including sales, product development, and design, to align marketing efforts.
Analyze marketing data and campaign performance to optimize strategies and improve ROI.
Develop content strategies that resonate with the target audience.
Stay up-to-date with industry trends and emerging marketing technologies.
Qualifications & Skills :
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Familiarity with marketing analytics tools (Google Analytics, SEMrush, etc.).
