What are the responsibilities and job description for the Public Relations Assistant position at Marketing Consultancy Lab?
Job Title: Public Relations Assistant
Location: Rochester, NY
Department: Public Relations
Reports to: Public Relations Manager
Job Overview: We are seeking a motivated and dynamic Public Relations Assistant to join our team. This role is perfect for someone who is passionate about communications, media relations, and brand management. The ideal candidate will be an enthusiastic team player with strong writing skills and a keen interest in helping to shape the public image of our company.
Key Responsibilities:
- Assist in the development and execution of public relations campaigns, including media outreach, event planning, and content creation.
- Monitor media coverage and create reports on press mentions and brand visibility.
- Support the PR team in creating and distributing content across social media platforms.
- Manage the distribution of press materials to media outlets and influencers.
- Help organize and coordinate press events, product launches, and community outreach programs.
- Build and maintain positive relationships with media representatives, journalists, and influencers.
- Assist in maintaining the company’s public image and ensuring messaging is consistent across all platforms.
- Stay up-to-date with industry trends and best practices in public relations.
- Provide administrative support, including scheduling meetings, maintaining contact lists, and organizing PR files.
Qualifications:
- Strong written and verbal communication skills.
- Familiarity with media outlets and social media platforms.
- Detail-oriented, organized, and able to multitask effectively.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
- Basic knowledge of PR tools and software (e.g., Cision, Meltwater, or similar) is a plus.
