What are the responsibilities and job description for the Public Relations Assistant position at Marketing Consultancy Lab?
Job Description: Public Relations Assistant
Position Title: Public Relations Assistant
Department: Public Relations
Location: Atlanta, GA
Job Type: Full-Time
About Us:
We are seeking a motivated and dynamic Public Relations Assistant to join our fast-paced PR team. This is an excellent opportunity for individuals looking to kickstart their career in public relations and communications. The ideal candidate will support our public relations efforts by assisting with the development and execution of PR campaigns, crafting press materials, managing media lists, and ensuring effective communication with stakeholders.
Key Responsibilities:
- Assist in the creation of press materials such as press releases, media alerts, and backgrounders.
- Manage and update media contact lists to ensure timely communication with journalists and influencers.
- Support the planning and execution of PR campaigns and events to boost brand visibility.
- Monitor media coverage and track public sentiment related to our organization and its competitors.
- Conduct research on media trends to identify potential opportunities for coverage and partnerships.
- Coordinate logistics for press events such as product launches, press conferences, and media tours.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Strong written and verbal communication skills to effectively engage with media and stakeholders.
- Familiarity with PR tools and software such as Cision, Meltwater, or similar platforms.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and social media platforms.
- Detail-oriented with strong organizational skills to maintain accurate records of PR activities.
