What are the responsibilities and job description for the Director, Market and Social Research -Public Affairs position at Marketing Management Analytics, Inc.?
The Director, Market and Social Research (Finance / Economy focus) plays a pivotal role in driving the research initiatives of our organization, with a primary focus on consumer finance and financial decision-making. This position is crucial for expanding our presence in both federal and commercial markets, supporting clients such as the Federal Reserve, Department of Labor, and Census, as well as not-for-profit and academic research organizations. The Director will lead account teams to design and execute comprehensive research programs, ensuring alignment with client needs and industry trends.
Key Responsibilities :
- Lead and manage account teams in the design and implementation of qualitative and quantitative research projects tailored to client objectives.
- Develop and maintain strong, collaborative relationships with federal agencies, commercial entities, and nonprofit institutions, focusing on both business retention and expansion.
- Oversee the entire business development process, including identifying opportunities, capturing leads, proposal development, and contract negotiation.
- Employ advanced research methodologies and techniques, such as usability research, user testing, product testing, A / B testing, experimental methods, eye tracking, behavioral science, and communications research.
- Actively contribute to thought leadership by publishing insights and participating in industry forums.
- Maintain a deep understanding of market trends, Ipsos’ products and services, and the competitive landscape in the finance and economy research domain.
- Manage partnerships with a range of organizations, including large enterprises, small businesses, and service-disabled veteran-owned small businesses (SDVOSBs).
Required Skills and Experience :
Preferred Qualifications :
If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!
In accordance with NY / CO / CA / WA law, the estimated base salary range for this role is $105,000 to $125,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and / or certifications.
What’s in it for you :
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit : Why Work at Ipsos | US
Commitment to Diversity
Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
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Salary : $105,000 - $125,000
