What are the responsibilities and job description for the ASSISTANT MARKETING MANAGER position at MARKETING MANAGEMENT?
Overview
American Management Association (AMA), a world leader in management development, is looking for an Assistant Marketing Manager who will work closely with our Marketing staff to review marketing content, optimize course schedules, deliver data analysis that supports strategic marketing initiatives, and assist with daily tasks to drive attendance and repeat business. This individual will have a strong focus on growing AMA’s Artificial Intelligence (“AI”) product line, i.e., seminars, on-demand learning assets, events, panel discussions, webcasts etc. and other assigned product offerings to achieve revenue goals. This role will also help in researching, evaluating and supporting new and existing partnerships and reseller relationships.
Responsibilities
Work with Direct and Digital Marketing teams and Creative Services to assist in developing promotional strategies for AMA’s “AI in the Workplace” and other assigned product lines that build brand awareness, generate qualified leads and drive revenue.Collaborate closely with Learning Solution Managers and external Subject Matter Experts to stay current in the AI landscape to identify future trends. Gather, summarize and analyze competitive intelligence with a key focus on AI offerings.Review multi-media marketing copy for accuracy and consistency, executing updates when necessary.Secure tracking codes and discount codes for campaigns to measure effectivenessAssist with email promotions and building the email calendar for public seminars.Analyze purchase activity, registration trends, and campaign results for AI courses and other public seminars to positively impact future growth opportunities.Assist in the planning and scheduling of AMA course offerings.Assist with customer research and member surveys, reporting results and statistics.Improve communications with new and repeat seminar customers to promote next-step courses and other resources that reinforce lessons learned.Respond to partner and affiliate requests to assess the viability of potential reseller relationships.Other related duties
Compensation details : 60000-70000 Yearly Salary
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